Global Clinical Marketing Manager
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Clinical Marketing Manager role will serve as a key contributor to the overall global Cardiac Ablation strategy and marketing execution by focusing on Clinical Marketing activities. The person in this role will be regarded as a deep clinical marketing expert with broad knowledge of Cardiac Ablation and Cardiac Ablation products.Global Clinical Marketing Manager
Job Specific Summary:
Welcome to Medtronic, a global leader in medical technology, services, and solutions. We are seeking a highly motivated and experienced electrophysiology enthusiast to join our team. This is a great opportunity for someone to join CAS, a high-growth Medtronic business, and lead the 3D Mapping Product lines. The Clinical Marketing Manage position is critical to the success of the global organization.
Role overview:
The Clinical Marketing Manager role will serve as a key contributor to the overall global Cardiac Ablation strategy and marketing execution by focusing on Clinical Marketing activities. The person in this role will be regarded as a deep clinical marketing expert with broad knowledge of Cardiac Ablation and Cardiac Ablation products.
The Clinical Marketing Manager role will focus on expanding Cardiac Ablation Solutions (CAS) EP therapy by promoting new and existing clinical data, creating sales messaging and partnering with the global marketing and sales teams to deliver that messaging and objection handling; and will lead efforts to create a clinical investment strategy to grow therapy adoption and utilization. This role will focus on differentiating the CAS portfolio through clinical evidence and will be responsible for leading cross functional teams to execute on multi-channel clinical messaging deliverables. He/she will also lead efforts to publicize new clinical data releases at major conferences. This role will work with cross-functional partners including marketing, medical and scientific affairs, sales teams, regulatory, R&D, finance, and global partners.
Your responsibilities will include:
- Gain deep understanding of EP product and clinical data (CAS and competitive) to support commercialization of products in the EP portfolio
- Partner with Clinical, Medical Affairs, Scientific Affairs, and R&D teams to help identify strategic and tactical data needs and messaging
- Develop a deep understanding of the global clinical landscape, markets, trends, and competition to support in making data-driven decisions for product launch and commercial strategies.
- Develop and launch clinical marketing deliverables, including clinical brochures, clinical summaries, digital communications, and symposia content.
- Build strong relationships with physicians, including Key Opinion Leaders, to gain insight into clinical data needs and communicate on CAS clinical data
- Partner with Key opinion leaders in the creation of content to education purposes for key events
- Effectively work cross functionally to generate evidence plans to include claims matrices and substantiation plan with a high level of collaboration to ensure global teams are aligned to strategy, messaging and defined KPIs
- Utilize Market Research and Advisory Board feedback to inform future clinical strategies and recommend investment decisions.
- Maximize opportunities to publicize new data releases at major scientific and professional conferences.
- Educate commercial organization on clinical data, summary, and trends
Required qualifications:
- Bachelor’s degree in engineering, science, business, clinical or related Healthcare/Biomedical field
- 4+ years of work experience in marketing, strategy, business, and/or sales operations
- Minimum of 3 years’ experience working with clinical data in a commercial medical device setting
- Excellent Project Management skills and ability to work cross-functionally
- Must have ability to drive communications strategies and influence stakeholders
- Proven Business Acumen
- Strong Presentation skills
- Experience defining and utilizing a broad range of secondary research, primary qualitative and primary quantitative research techniques to identify and address customer insights on clinical data
- Ability to travel up to 30% including internationally
Preferred qualifications:
- Advanced degree (such as MBA) with 3+ years of work experience in marketin
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