Influencer Marketing Senior Manager

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2>About the role</h2> <p>We’re looking for an Influencer Marketing Senior Manager to join our Audience Development team. Reporting to the <strong>Senior Director, Audience Development</strong> you will be responsible for shaping and executing on the company’s influencer marketing strategy, overseeing the entire process from start to finish.</p> <p>A key factor in growing awareness and brand love, you’ll lead the development of influencer strategies that drive engagement and loyalty for Crunchyroll. Building relationships with key influencers and talent to create authentic content that resonates with the anime and anime-adjacent communities will be your core responsibility.</p> <p>With a forward-thinking mindset, you’ll also look to regularly expand our talent pool, ensuring that we are always reaching our target audience for any given initiative.</p> <p>This role will be based in Los Angeles, California.</p> <h3><strong>Core Areas of Responsibility</strong></h3> <ul> <li>Develop and execute Crunchyroll’s global influencer marketing strategy, ensuring it aligns with brand goals and focuses on partnerships with influencers and other key talent that will help grow awareness and brand affinity.</li> <li>Lead the development of influencer activations for designated campaigns, including IP-specific support, conventions and live events, ecomm promotions, product partnerships and more.</li> <li>Work closely with other internal teams (PR, Partner Relations &amp; Content Marketing, etc.) to integrate influencer partnerships into broader campaigns and business objectives.</li> <li>Analyze the success of influencer initiatives via identified key metrics, and optimize future campaigns to improve engagement and ROI. Provide regular reporting on campaign performance and learnings.</li> <li>Manage relationships with influencer partners and agency contacts, ensuring consistency with contracts and rates across the business. Serve as the primary point of contact for influencer partners and their teams.&nbsp;</li> <li>Educate internal teams on influencer marketing best practices, and advocate for Crunchyroll’s influencer strategy.</li> </ul> <h2>About You