Jobs and Careers

Patient Marketing Analytics

Remote, US, United StatesRemotefull_timeVerifiedPosted 8 Aug 2024

About the role

What We Do Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies. Who We Are We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations. Position Overview As a Patient Marketing Analytics professional, you will play a pivotal role in driving data-driven decision-making within the healthcare sector. This position requires expertise in media mix modeling, database marketing, data analysis, and optimization strategies. Your primary responsibilities will involve assessing the effectiveness of various marketing channels, leveraging healthcare databases for targeted campaigns, and collaborating across teams to refine marketing strategies. What You'll Be Working On Duties include but not limited to: Media Mix Modeling · Develop and implement robust media mix models to analyze the effectiveness of various marketing channels in the healthcare sector.· Evaluate and optimize advertising spend across digital, traditional, and emerging media platforms. Database Marketing:· Leverage healthcare databases to segment and target specific audiences, ensuring personalized and relevant marketing communications.· Collaborate with cross-functional teams to develop and execute database-driven marketing campaigns. Data Analysis and Reporting:· Conduct in-depth analysis of marketing performance data to identify trends, patterns, and opportunities.· Generate regular and ad-hoc reports to communicate key insights and actionable recommendations to stakeholders.· Help setup and analyze A/B test.· Identify optimization opportunities doing web, customer, and channel analytics. Optimization Strategies:· Collaborate with marketing teams to refine and optimize campaigns based on data-driven insights.· Provide recommendations for continuous improvement of marketing strategies, ensuring alignment with organizational goals. Collaboration:· Work closely with internal teams, including marketing, sales, and IT, to gather and integrate relevant data for analysis.· Collaborate with external vendors and partners to enhance data capabilities and access additional insights. Technology Proficiency:· Utilize advanced analytics tools, statistical techniques, and data visualization tools to extract meaningful insights and trends.· Stay updated on industry best practices and emerging technologies in marketing analytics.
Physical and Travel Requirements· This is a remote US based position with less than 10% travel requirements. Occasional planned travel may be required as part of the role. What You BringKnowledge, Skills, and Abilities:· Proven experience in marketing analytics with a focus on healthcare.· Strong proficiency in media mix modeling and database marketing.· Proficient in statistical analysis tools (e.g., R, Python) and data visualization tools (e.g., Tableau).· Capability to adapt to evolving industry trends and changes in data analytics technologies.· Excellent communication and presentation skills, with the ability to translate complex analytical findings into actionable insights. Certifications/Licenses, Education, and Experience:·