Director of Growth (AI & GTM)

Saltbox simplifies the hardest parts of running a small online business. Our flexible workspaces combine modern office settings with warehouse suites, designed to support the growth of small businesses in industries like Fashion & Apparel, Health & Beauty, Electronics, and more. You can make a direct impact on small businesses in your area!

We’re looking for a forward-thinking, execution-oriented Director of Growth (AI & GTM) to lead Saltbox’s growth engine across digital acquisition, performance marketing, and AI-powered GTM strategies. This is a hybrid role—equal parts performance marketer, martech strategist, and AI-native growth hacker. You’ll own and scale our acquisition programs while unlocking new 10x opportunities across paid media, lifecycle marketing, outbound GTM, and content through the intelligent use of AI tools and systems.

This role is ideal for a modern growth leader who can think strategically and execute with speed—someone with a deep grasp of performance marketing fundamentals and the technical creativity to build AI-augmented systems that drive scalable outcomes. If you’re in the top 1-2% of AI users in the growth & marketing space, we want to hear from you.

What You’ll Do

Paid & Performance Marketing Leadership

• Lead Saltbox’s paid acquisition strategy across Google, Meta, and emerging channels (Reddit, YouTube, influencer, etc.)

• Manage media agencies and vendors, optimizing for CAC, LTV, and ROI

• Build dynamic segmentation strategies using 1P data, lookalikes, and intent signals

• Rapidly test creative variations, audience cohorts, and messaging to increase efficiency

AI-Driven Growth & GTM Innovation

• Lead Saltbox’s exploration and implementation of AI in growth marketing workflows

• Use generative AI tools (e.g., ChatGPT, Claude, Jasper) to 10x content production for landing pages, outbound email copy, ad creative, and localized campaigns

• Implement and iterate on AI SDR and outbound tools (e.g., Smartlead, Instantly, Clay, PhantomBuster) to unlock scalable prospecting and lead nurturing

• Build or collaborate on lightweight automation workflows for campaign personalization at scale

• Continuously scan the landscape for new AI and martech innovations, quickly testing and adopting tools that give Saltbox a competitive edge

Conversion Rate Optimization & Website Experience

• Own CRO strategy across our website and landing pages—using heatmaps, analytics, and AI-driven testing platforms

• Personalize site experience using geo-data, UTM segmentation, and firmographics

• Design and run A/B tests across key conversion points: demo forms, CTAs, creative formats, etc.

Lifecycle, Outbound, and Multi-Channel Campaigns

• Partner with Demand Gen to optimize lifecycle nurture journeys across email, SMS, and in-product touchpoints

• Lead outbound growth motions through AI-assisted research and targeting, in collaboration with RevOps and Sales

• Build influencer, referral, and affiliate strategies that extend reach in key local markets and niches

Experimentation & Channel Expansion

• Build and own a structured experimentation roadmap—prioritizing high-impact tests across SEO, outbound, social, lifecycle, and referral

• Develop a clear learning agenda, structured reporting, and agile test-and-learn systems

Localized Growth & Community Awareness

• Collaborate with Community and Field Marketing to support local activation and city-by-city GTM strategies

• Optimize channel mix by geography—leveraging local insights to tailor messaging and targeting

Analytics, Martech & AI Stack Ownership

• Partner with Growth Ops to build actionable dashboards for CAC, LTV, funnel performance, and campaign ROI

• Drive martech innovation, including AI integrations and automation tools that streamline operations and unlock scale

Team Leadership & Cross-Functional Collaboration

• Mentor and develop junior growth marketers or agency partners
• Partner cross-functionally with content, demand gen, community, product, and sales
• Operate both strategically and tactically—balancing vision-setting with day-to-day ownership of campaign execution

What We’re Looking For

• 6–10 years of experience in growth marketing, performance marketing, product mar