AD Community Relations

AD Community Relations - MO07AE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.   

         

As the Assistant Director, Community Relations, you will be part of a dynamic, high performing team within Enterprise Communications reporting to The Hartford’s Assistant Vice President and Head of Community Relations. Your role is to serve as the program lead for two of the company’s high-profile, business-aligned “human achievement” programs – one focused on supporting small business success and the other providing fire-safety education to students across the country. You will be responsible for developing and executing program strategy with the goal of building brand awareness and elevating the company’s reputation among The Hartford’s customers and communities. This includes creating opportunities that generate earned media and utilizing paid and organic social media to raise program awareness. You will also serve as a spokesperson on the company’s behalf.

This role will have a Hybrid work arrangement, with the expectation of working in the Hartford, CT office 3 days a week (Tuesday through Thursday).

Responsibilities:

• Develop a plan to help scale and promote the company’s small business accelerator program in partnership with a national non-profit into a multi-year, multi-million-dollar initiative to help revitalize main streets in key cities across the country. Serve as the program’s primary liaison to small commercial’s chief marketing officer and business leaders as well as a cross-functional team of marketing and communication colleagues to gather key inputs and ensure business alignment.
• Manage the company’s traditional “HartMob” programming which connects employees to our small business customers through a variety of in-person, online and “pop-up” events. Function as the primary point of contact for program activation plans – collaborating with employee resource groups, enterprise, personal lines and small commercial marketing, internal communication, underwriting and sales to build awareness and increase participation internally and externally. Moderate/host virtual HartMob pop-up events and serve as an ambassador of the program while also maintaining “HartMob” external and internal online site content.
• Serve as the program owner of the company’s legacy Junior Fire Marshal program which provides free fire-safety prevention resources to educators, parents and fire departments nationwide. You will oversee a third-party partnership responsible for promoting and delivering digital resources to educators and coordinate additional promotion in collaboration with enterprise marketing and communication colleagues.
• Manage the development and execution of proactive public relations plans related to external awareness of the programs including drafting news releases and talking points; pitching stories; handling interviews of company personnel and shepherding stories through to completion. Serve as the program spokesperson and/or media train and prepare executives and subject matter experts for media interviews.
• Travel to key markets for program activation and media opportunities (estimated at 2-4 annually).

Qualifications:

• Demonstrated ability to successfully develop and implement integrated marketing and communications strategies that advance business objectives of the organization.
• Acts as a team player with excellent planning and organizational skills with the ability to juggle multiple tasks and changing priorities with ease.
• Results-orientated, initiative-taker with a bias toward setting and reaching high standards and continuous improvement.
• Excellent verbal and written communication and interpersonal skills.
• Has a successful record in developing and executing strategic plans, setti