Director, Brand Management - Unpublished R&D Product

We’re looking for an experienced and deeply passionate marketing leader to join a new publishing leadership team for one of Riot’s upcoming R&D titles. As the Director, Brand Management you will play a key role in establishing a new brand, developing a successful GTM, and directing marketing for a live-service global game. You and the other members of the publishing leadership team will also take on the task of designing and building the team itself. You will report directly to the game’s Publishing Lead–a member of the game’s leadership team–offering you opportunities to deeply collaborate in the development process.

You’ll develop and contribute to strategies at the highest altitudes while also employing curiosity and insights to better understand players and continuously optimize how the team works. You’re nimble, solutions oriented and highly skilled at navigating ambiguity. You must be an effective communicator and relationship building as you will be asked to work with agencies, console partners, brand partners, and central partner teams within Riot.

As the game’s brand and marketing lead will be responsible for both global marketing strategy and global marketing outcomes, it will be critical that you connect the dots between delivering amazing player outcomes and what must be true within your scope to make those real. Taking on an “owner operator” mentality as you flex between doing and leading will be critical in delivering this game to market. 

 

Responsibilities: 

• Lead the GTM efforts for the launch and live service of an upcoming game
• Design a bespoke team that delivers both a new product to market and runs live service marketing, must have a “launch is the start” mentality
• Accountability to the game leadership team for player’s perception of the brand and product marketing outcomes
• Contribute to the team’s understanding of how to successfully deliver value to global PC and console players
• Manage relationships with external agencies with a focus on driving work that delivers authenticity and player outcomes
• Set top-level KPIs for marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape.
• Ensure that all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to the vision of the portfolio, drive demonstrable ROI and continuously optimizing for best outcomes
• Guide successful execution of campaign and initiative development within the team - ensuring outstanding creative experiences that deliver incredible player experiences and challenge best-in-class standards for marketing across the industry.
• Develop global strategies while also partnering with regional team members to develop local culturally relevant translations of the global strategy
• Build relationships and collaborate with senior leaders of marketing and partner organizations (esports, entertainment) to contribute to agreement on product priorities, discipline standards, and career growth

Required Qualifications: 

• A passion for delivering value to players
• 10+ years of experience leading successful brand teams in video games throughout all stages of the production lifecycle of a product including at least 8 years of people management experience.
• 5+ years of experience working with executive management and leading cross-functional marketing teams of creative, media, channels, insights, social, influencer and PR 
• 5+ years of experience working with global teams, global mindset and strong awareness of regional/cultural landscape differences and similarities.
• Deep experience in brand strategy and bringing together various disciplines of marketing into holistic campaigns.
• Deep understanding of how to distribute brands, stories, and IP in today’s media landscape
• Experience shipping AAA games on PC and console
• Experience setting and driving teams towards a cohesive vision 
• Experience working on cultural brands that serve passionate audiences
• Deep understanding of cultural trends across entertainment, fan and youth culture
• Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations and trends, ever evolving player expectations and how they impact our business
• Must be excited about getting into deep engagements with our players and being able to both set expectations with them and respond in empathetic ways to the changing demands of those that spend hours of their time with their friends in our universe.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that