Senior Engineer, Digital Analytics

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

POSITION SUMMARY: 

This role calls for a highly skilled Senior Digital Analytics Engineer responsible for owning, creating and maintaining the digital analytics implementation for our ecommerce websites and management of our digital analytics and tag management platforms. The ideal candidate has a unique blend of technical expertise and the ability to partner with business teams that leverage digital data to define requirements and design/implement measurement solutions that will help us uncover insights to drive the success of our ecommerce websites. Although this position has more of a technical focus, there will be opportunities to participate in analysis.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

You will be responsible for the digital analytics implementation architecture and execution- creating, implementing and managing digital analytics tagging solutions, ensuring robust, accurate and consistent data capture for customer behavior on our ecommerce websites.

End-to-End Digital Analytics Measurement Solution Design & Execution:

• Partner with Digital Ops and Product teams to determine business requirements for tracking site functionality and features on our sites that help answer business questions
• Based on the business requirements, develop & design measurement solutions (“Tech Specs”) including data layer/Adobe Analytics requirements to track customer behavior on our sites that capture the right data
• Deliver and discuss Tech Specs to/with IT developers and work with them to implement the tracking
• Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance and troubleshoot any issues to maintain data integrity
• Keep Manager/team updated on current Sprints in flight and associated analytics requirements/tickets being worked on, explaining/showing how new features/functionality will be tracked to ensure cross-team alignment

3rd Party Tag Implementations and Management:

• Partner with digital marketing teams to implement front-end tracking pixels and other third party integrations (such as server-to-server CAPI’s, sending data to/from Adobe from other systems, etc.)
• Manage the implementation of 3rd party tags in Tealium (ability to implement tags yourself is a huge plus!)

Subject Matter Expert and Main Administrator for Tealium and Adobe Analytics

• Collaborate with Web Development teams to engineer and manage a consistent digital data layer across multiple company websites that follows best practices and maintains data integrity standards.
• Create, maintain, and solve for Tealium and Adobe Analytics configurations including Data Layer variables, Tags, Extensions, Report Suite settings, Variables, Classifications
• Administer/Manage access to Tealium and Adobe Analytics
• Debug issues related to data collection, integrations, and cookies. Identify issues, what’s causing them and work with our Product teams to prioritize fixes and Web Engineering teams to fix/keep data clean.

QUALIFICATIONS & EXPERIENCE:

Required Experience: 

• 5+ years of experience implementing Digital Analytics Tracking solutions for websites (preferably e-commerce): architecting, defining, implementing, testing and debugging analytics requirements
• Proficiency in Adobe Analytics with proven experience as an Adobe Analytics administrator (eVars, Props, Success events, and their settings, SAINT & Rule-based classifications, etc.)
• Tag Management System power user with experience managing and deploying code in tools like Tealium (strongly preferred), Adobe Launch, or Google Tag Manager.
• Working