Senior Director, Marketplace and Lead Solutions

About the Business

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle all while reducing risk. You can learn more about LexisNexis Risk at the link below. https://risk.lexisnexis.com/insurance 

About the Role

As the Senior Director of Marketplace and Lead Solutions, you will lead the strategy, development, and execution of solutions that empower insurance carriers to identify and attract high-value prospects through comparison shopping websites, lead aggregators, lead generators and independent agents. You will be responsible for creating solutions that help carriers compress the time from advertisement to quote, reducing consumer friction, and building lasting trust with consumers.   Additionally, this role will incorporate white space analysis to identify untapped market opportunities, leverage market intelligence and competitive insights to refine strategic direction, and drive thought leadership through innovative market messaging. The Senior Director, Marketplace and Lead Solutions will also be responsible for aligning product innovation with evolving customer needs and ensuring financial performance through effective marketing plans and execution.

We are seeking candidates who can be hybrid in Alpharetta, GA.

Responsibilities

• Strategic Leadership: Define and drive the vision for Marketplace and Lead Solutions, aligning with the vertical’s mission to lead, innovate, and deliver.

• Product Ownership: Direct a portfolio of solutions including Lead Optimizer, Instant Rate, and Auto Data Prefill, ensuring alignment with market needs and business goals.

• Market Engagement: Cultivate relationships with insurance carriers, third-party lead generators and aggregators, large independent agencies, and activation partners to expand solution adoption.

• Innovation & Execution: Integrate capabilities in lead evaluation and quote efficiency to deliver seamless, intelligent consumer experiences.

• Data-Driven Insights: Use analytics to optimize lead quality, improve quote efficiency, and enhance conversion.

• Team Leadership: Fostering a culture of innovation, accountability, and continuous improvement, cross-functional leadership through collaboration and persuasion.

• Market Intelligence & Competitive Analysis: Continuously monitor market trends and competitor strategies to inform product and go-to-market decisions.

• White Space Analysis: Identify and evaluate new market opportunities to expand the solution portfolio and drive growth.

• Marketing Strategy & Messaging: Collaborate with marketing to develop compelling messaging and thought leadership content that positions the company as a market leader.

• Financial Performance: Track and manage financial KPIs to ensure profitability and ROI across the solution portfolio.

• Go to Market Plan Execution: Partner with cross-functional teams to develop and execute integrated go to market plans that support product launches and market expansion.

Functional Requirements & Core Competencies

This role demands a strategic mindset to synthesize market intelligence, identify white space opportunities, and translate insights into actionable market strategies. The ability to drive product innovation and thought leadership while maintaining a focus on financial performance is essential.  This role is expected to operate within the vertical’s functional framework and demonstrate the following competencies:

• Market Expertise: Deep understanding of the auto insurance market, including the lead buying and selling ecosystem; market trends, customer needs, and competitive landscape, to inform strategic decisions.  Core Competencies: