Director, US Advanced Analytics – Dermatology, Respiratory and Gastroenterology

Job Title: Director, US Advanced Analytics – Dermatology, Respiratory and Gastroenterology

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

The Director, Advanced Analytics – Dermatology, Respiratory & Gastroenterology will lead a team that uses predictive analytics, including use of AI / ML models, to assess and improve promotional effectiveness across Sanofi Specialty Care’s US DERM & RESP / GI business unit. As a member of the Insights & Analytics (I&A) team within the North America Go to Market Capabilities (GTMC) organization, this individual will be an integral strategic partner to US Commercial leadership, leading the development & application of cutting-edge analytical capabilities to achieve the full potential of the US DERM, RESP & GI portfolio.

This position will report to the Senior Director, US GTMC Advanced Analytics and will be based on Cambridge, MA.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

Main Responsibilities:

Retain & develop high-quality talent to build a best-in-class Advanced Analytics team

• Support hiring and development of onshore and offshore Advanced Analytics team members, fostering positive team culture that rewards curiosity, collaboration, and inclusion.

• Lead Hub team day to day on projects in a matrix management structure

• Coordinate with larger Advanced & Omnichannel Analytics team, as well as Commercial leadership to prioritize requests and balance team workload

• Manage team budgets and relationships with external vendors to accomplish key Advanced Analytics & Commercial goals

• Ensure the team is aware of / compliant with relevant policies and SOPs

Allocate resources to provide comprehensive Advanced Analytics support, empowering Commercial teams to use analytics tools to measure & optimize marketing effectiveness. Translate budget optimization outputs into concrete action plans & communicate recommendations to senior leadership, complimenting outputs of marketing mix model with supplemental analyses to help contextualize recommendations.

• Lead collaboration between Advanced Analytics and Sanofi Digital Data Science teams to develop, pressure-test, and enhance internal marketing effectiveness models

• Partner with US GTMC Marketing Science Analytics lead to ensure timely and accurate refresh of marketing mix models, providing brand specific context to performance and budget optimization scenarios.

• Assist US Commercial leadership in designing & testing promotional investment scenarios to support key business planning activities (e.g., Budget & Strat Plan)

• Apply data science techniques, such as machine learning, statistical modeling, and artificial intelligence to unlock insights & new strategies. For example:

• • Lead model development of Patient Identification models to enhance HCP targeting & segmentation as well as Next Best Action applications.

  • Lead model development of Patient Support Services models – e.g. drivers analyses and risk identification for non-conversion and discontinuation to help inform PSS strategy across FRMs, Case Managers and Specialty Pharmacies

     

• Act as Therapeutic Area (TA) dedicated Advanced Analytics advisor on Marketing Science/Consumer/Omnichannel model builds including marketing mix modeling, multi-touch attribution, next best action and cross-functional orchestration engines – ensuring consistency in methodology with other TA analytics work, and incorporation of brand specific business rules.

Support US DERM & RESP / GI Media & Omnichannel teams in understanding channel performance, assessing new tactics, and advancing omnichannel initiatives