Partner Marketing Manager - Fully Remote in the US

Job DetailsPosition Type: Full TimeSalary Range: $105,000.00 - $115,000.00 SalaryTravel Percentage: NoneJob Category: MarketingJob Summary

WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.

This role will have a primary focus on brokers and workers’ compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.

In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare’s market reach and revenue impact.

This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity. 

Essential Duties and Responsibilities

Broker & Workers’ Compensation Channel 

Develop and execute partner marketing strategies focused on brokers, workers’ compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth  
Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare’s solutions  
Collaborate with sales and leadership to identify and prioritize high-value broker, workers’ compensation, and referral relationships aligned to commercial goals  
Develop tailored messaging, positioning, and value propositions that resonate with broker and workers’ compensation audiences  
Launch and manage joint go-to-market initiatives 
Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate  

Strategic Partnership Growth 

Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:  

Insurance and risk management  
Staffing  
EHS and prevention technology  
Background screening  
Legal and consulting partners  


Identify and evaluate new partner marketing opportunities that complement WorkCare’s growth strategy and commercial priorities  
Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries  

Cross-Functional & Executional Responsibilities 

Develop and maintain partner-facing materials  

Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare’s services  

Partner closely with sales and account teams to ensure alignment on:  

Target accounts  
Campaign priorities  
Opportunity follow-up  
Account expansion opportunities  


Track, measure, and report on:  

Partner-sourced pipeline  
Campaign performance  
Partner engagement  
Revenue contribution  


Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities 

Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare. 

Success Metrics

1. Partner-Sourced Pipeline & Revenue 

Partner-influenced revenue  

Average deal size and win rate of partner-sourced opportunities vs. direct deals  

Sales cycle length for partner-involved opportunities  

2. Partner Activation & Engagement 

Number of active partners generating pipeline per quarter  

Partner engagement score (based on meetings, co-selling activity, referrals, campaign participation)  

Time to first deal from partner onboarding  

3. Joint Marketing Performance & ROI 

Pipeline generated per campaign and cost per opportunity  

ROI by program (pipeline/revenue generated vs. spend)  

Conversion rates across funnel stages (MQL → SQL → Closed Won) for partner sourced leads 

4. Partner-Led Account Penetration 

Number of target accounts engaged through partners 

Percentage of key accounts with partner involvement  

Meetings and opportunities generated within named accounts via partner channels  

Expansion revenue within partner-introduced accounts  

5. Ecosystem Growth & Influence 

Share of voice within partner channels (events, newsletters, webinars, advisory boards)  

Number of strategic introductions, referrals, and co-selling motions initiated by partners 

Inclusion in partner-led deals, RFPs, and bundled offerings  

 
QualificationsEducation & E