Marketing Senior Manager, Media, General Medicine - Cardiovascular

Career Category

Sales & Marketing Operations

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Marketing Senior Manager, Media, General Medicine - Cardiovascular

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What you will do

Let’s do this. Let’s change the world! In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgen’s Cardiovascular business. The media lead will supervise consumer (DTC) and professionally targeted (HCP) media strategies, investments, and measurement. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.

The Senior Manager of Media will partner heavily with internal and external cross-functional partners, lead and manage the media agency. Note this position can sit remotely from anywhere in the US.

Responsibilities include:

• Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.

• Lead strategic upfront and video planning along with execution and optimizations across all TV/video channels and platforms.

• Develop media briefs in partnership with brand teams.

• Handle all elements of brand media plans, including leading the agency to develop annual and in-year plans that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.

• Lead strategic development and realization of media partnerships, improving return on investment, value and performance.

• Uncover and validate insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.

• Leadership of media agencies to hold them accountable to the highest standards of performance.

• In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the broader success metrics of the brand

• Be the brand liaison and key support to corporate advocacy

• Implement test and learns to support marketing innovation in media.

• Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media

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What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of marketing or media experience

Or

Master’s degree and 4 years of marketing or media experience

Or

Bachelor’s degree and 6 years of marketing or media experience

Or

Associate’s degree and 10 years of marketing or media experience

Or

High school diploma / GED and 12 years of marketing or media experience

Preferred Qualifications:

• Deep DTC and HCP media/marketing experience

• Technical competencies: customized experience planning, media targeting and segmentation expertise, multi-channel media plan development, media measurement and optimization, agency leadership.

• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels.

• Experience crafting and driving HCP-targeted media efforts, including NPP activation of target lists and omnichannel integration

• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.

• Strong ability in proactively leading cross-functional teams, and in being a supporting member of a cross-functional team

• Strong communication efficiency: The ability to optimally empower, connect, and influence senior management and marketing organizations. Ability to explain complex details in concise and clear ways to drive stakeholder alignment.

• Ability to translate and communicate sophisticated information/strategies into simple and impactful carry out of plans

• Experi