Brand Manager, Huggies Diapers

Brand Manager, Huggies Diapers

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Reporting to the Marketing Director, Brand Managers own their Canadian brands. They create and execute brand operating plans, all commercial programs and manage the delivery of annual business objectives for their brands.  In addition, the Brand Manager provides leadership to cross functional and agency partners.   

In this role, you will:

• Drives the delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.

• Leads the development and presentation of the Annual Operating Plan for the business including Strategic Business Plans, Annual Business Plans and Marketing Activation Plans.

• Acts as the key marketing contact on cross-functional team interacting regularly with Sales, Finance, Business Insights, Market Research and US stakeholders.

• Serves as the key contact for all advertising/integrated marketing agency relationships.

• Provides project and/or marketing leadership on innovation projects relative to Canada.

• Engages and aligns with customer teams & sales strategy to ensure delivery of plan.

• Identifies and develops relevant consumer and/or shopper insights.

• Effectively sets & manages Advertising & Consumer Promotion budgets.

• Effectively leads the development and presentation of Innovation Summits and long-term business building sessions with the customer.

• Leads ad hoc projects as required by the business.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Undergraduate degree in Marketing, Business or related field

• At least 5 years prior Marketing experience, ideally in CPG

• Ability to travel up to 10% of the time

• Experience in the development of consumer-centric communication plans that connect with our audience through all funnels of the Paid-Earned-Shared-Owned (PESO) media journey

• Demonstrated curiosity that has led to the development of a new consumer insight-based brand campaign, commercial program and/or product innovation

• Easily manages through adversity and ambiguity to maintain team focus and drive business results

• Demonstrates can-do attitude to find ways to break down growth barriers

• Anticipate future trends and consequences accurately and create breakthrough strategies and competitive plans accordingly

• Ability to make tough, informed decisions quickly to keep performance on track

• Individual leader with demonstrated ability to successfully motivate and influence others

• Fosters culture that encourages collaboration and alignment acr