Aftermarket Intelligence Regional Analyst
AirbusAbout the role
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Job Description:
In the context of the development of the Customer Services Strategy department, you will join the Airbus Customer Services Strategy Market & Messaging team.
Main activities:
You will lead market intelligence regional activities in the North America & Canada region supporting the Market & Messaging team.
This team aims at delivering global commercial aviation services forecasts, intelligence and business analysis, through concise and impactful stories, in order to enhance Airbus present and future services, and enable strategic aftermarket decisions across Airbus.
Your activities will include:
Build the regional Global Services Forecast (GSF) - next 20-yrs services demand forecast specific to your region:
Ensure development, overall coherence and continuous improvement of the regional services demand forecast, including forecasting methodologies
Identify data sources to produce agile regional projections
Contribute to the integration of regional GSF dataset into Airbus centralized visualization tools
Provide advisory support to Airlines & Services Marketing teams on services addressable market computation in your region.
Manage the creation of GSF external & internal communication material for the yearly regional roll out, together with global and local counterparts, and under the supervision of Airbus Communication teams for any external reveal.
Understand industry players strategies at regional level:
Map regional competitors’ landscape, set up & footprint, strategy and identify main differentiators
Develop regional intelligence databases, jointly with Airbus Commercial & Strategy counterparts. Proactively propose data integration solutions at competitor level.
Propose regular regional forums to share competitive intelligence dossiers with your main interfaces
Participate in regional events as appropriate and report main learnings in a structured and documented way to the regional and central services communities.
Support to the aftermarket strategy business development efforts:
Develop regional market presentations specifically to support local intelligence supporting North America CEO office, HO Region and HO Commercial.
Take part and/or lead strategic missions to feed the organization with competitive positioning and support decision-making for Airbus Services business development & strategy.
Provide contextual information to business development teams when needed to assist on their respective projects in relation with political, economic, environmental, regulatory, market situation
Identify and consolidate major market trends and moves in your region, jointly with the Airlines & Services Marketing team, with a particular attention to Services domains not covered today by Airbus Commercial (non-addressed markets, innovations, sustainability positioning, and many more…). Formalize identified trends through creative and documented reports.
Build a strong and reliable network of stakeholders inside and outside Airbus and rely on as a primary source of information to build/update market intelligence regional datab
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