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The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).

The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), andcould lead multiple managers or highly specialized professional associates.

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The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell.

This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.

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Key Responsibilities

• Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations
• Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts
• Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process
• Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access
• Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans
• Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives
• Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement
• Ensure all marketing activities comply with healthcare regulations and organizational standards
• Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions
• May require travel 1-2 times a year

Required Qualifications

• 10+ years of marketing experience, including B2B or sales enablement marketing
• 2+ years of leadership experience managing high-performing teams
• Experience working in healthcare and/or highly regulated environments
• Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels
• Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging
• Experience supporting multiple lines of business in a complex matrixed organization
• Proven ability to partner with analytics teams to measure and communicate marketing effectiveness

Preferred Qualifications

• Bachelor's degree preferably in Marketing or Business
• Familiarity with provider ecosystems and healthcare delivery models
• Exper