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• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

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POSITION SPECIFICS​

Penn State is currently seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association’s mission of connecting alumni to the University and to each other, provide valued services to members, and support the University’s mission of teaching, research, and service. As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State’s future and contribute to one of the most successful fundraising and alumni relations operations in the country.  

Reporting to the Executive Director of Marketing and Operations and working closely with teams across the division as well as other partners, this Marketing Operations Specialist will: 

• Develop an understanding of the Penn State Alumni Association’s target audiences and their engagement/membership journey, becoming the subject-matter expert in how to leverage available data to drive effective marketing and engagement strategies; 

• Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications; 

• Understand University disparate data systems and work closely with team members throughout the division to extract, integrate, and report on data to support audience segmentation, targeted outreach, trend analysis, and decision-making; 

• Represent the alumni association’s data function by serving as a key stakeholder in data governance, and in planning and execution for future initiatives;