Senior Content Strategist

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is looking for a passionate and talented Senior Content Strategist to join our Design team. In this role, you will work closely with product managers, engineers and other experience designers from initial concept and strategy through the execution. Your background in human-centered design will make you an advocate for our customers and internal users as you iterate and test your concepts in a highly collaborative team environment  

This position is a hybrid role that requires to be on-site 3 days a week at one of the following locations: Chevy Chase, MD; New York City, NY; Washington, DC; Chicago, IL; Palo Alto, CA; Seattle, WA 

Job Responsibilities 

• Build relationships and collaborate with other design and research team members as well as other key stakeholders 

• Leverage data, competitive examples, and user-centered design principles to influence project direction in content-rich site experiences 

• Create detailed content design deliverables (copy docs, informational/confirmation/error messages, push notifications) that effectively communicate UX thinking and business requirements 

• Write, edit, test, analyze, and improve language to make our products easy and intuitive to use 

• Perform user research, and leverage learnings, to find the words that both resonate with people and drive results 

• Manage your time effectively and work in agile environment/schedule 

Basic Qualifications 

• 5+ years of experience (or 3+ with Masters degree) in UX/UI writing, content design, and/or technical writing or copywriting 

• A portfolio of relevant UX content examples demonstrating your proficiency in UX content, and ability to discuss your involvement in the overall design process 

Preferred Qualifications 

• Bachelor’s design in relevant field (Human-Computer Interaction, English, Communications, or similar) or equivalent practical experience 

• Experience working on internal/employee tools 

• A deep understanding of user-centered design principles and best practices, including content strategy and how it supports UX copy 

• Ability to build and maintain strong, positive working relationships and collaborate with UX writers, UX designers, UX researchers and product managers 

• Experience with tools such as Figma, FigJam/Mural, and Azure DevOps 

• Experience working for retail or web-based companies, interactive/ad agencies, or start-ups a plus 

• Experience with Agile development process a plus