Design Technologist, Lifecycle Email Marketing

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

***For consideration, please submit a link to your portfolio/work samples***

The Lifecycle Design Technologist will be responsible for designing and developing effective email marketing campaigns to drive Square’s retention marketing efforts. This individual will work closely with the Square Lifecycle team to understand the intent and primary KPIs of lifecycle efforts and use this knowledge to create visually appealing and engaging campaigns that drive conversions. You will work closely as part of a cross-functional team to design and build campaigns that create compelling experiences for existing Square merchants. You will utilize Square’s brand and email design systems along with email development best practices to create industry leading lifecycle communications that inspire action. Additionally, you will work with the team from ideation through execution of net-new campaign and lifecycle strategy efforts, advising from a creative and development perspective to create high-performing outputs.

You consider yourself a pro at email design and development and are comfortable with building templates from scratch with HTML/CSS as well as drag & drop design tools. You understand how to leverage user data to create highly personalized content and pride yourself on being up to date with the latest proven standards and best practices. Thriving on exploration and experimentation, you are always looking for opportunities to test and are capable of understanding and articulating performance to provide ongoing design-focused recommendations to stakeholders.

Responsibilities

As a Design Technologist on the Lifecycle team, you will:

• Be responsible for email design and coding of blast and triggered campaigns, ensuring all campaign designs meet Square’s brand guidelines.
• Apply best practices in email design/development, compliance and deliverability standards, and accessibility.
• Create, and QA complex email campaigns with dynamic content
• Actively participate in concept development and design iteration
• Work independently on projects from ideation and design through implementation
• Take creative direction and expand on concept ideas for tactics
• Actively take part in brainstorms, partnering with colleagues across disciplines including Strategy, Design, Production and Copy
• Execute hands-on technical development of prototypes coming out of ideation
• Contribute to discussions about the digital aspects of creative campaigns
• Work creatively through and around perceived limitations and/or challenges imposed by the delivery platform to create delightful experiences for customers
• Evaluate and document any new creative and/or development standards that could arise

Qualifications

• Bachelor’s Degree preferably in Web Design or similar field of Study
• 5+ years of experience in email marketing design and development
• Proficiency in design tools such as Figma, Sketch, InVision or Adobe Creative Suite
• Proficiency in mobile responsive design techniques
• Proficiency using email delivery and testing tools such as Litmus
• Strong knowledge of hand-coding responsive emails with HTML/CSS
• Knowledge of HTML email rendering bugs and workarounds
• Strong sense of web design and user experience fundamentals
• Understanding of CAN-SPAM compliance
• Strong attention to detail
• Ability to handle multiple tasks/projects with adherence to deadlines
• Ability to communicate clearly across all levels of the organization
• Must be able to adapt to