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Sr Director, Marketing

Fox Factory
United Statesfull_timeVerifiedPosted 12 Feb 2026

About the role

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

 Position Summary:

The Sr Director of Marketing at Fox Factory is a senior leadership role responsible for shaping and executing an integrated marketing strategy that fuels growth, elevates the brand, and strengthens Fox Factory’s leadership position across the automotive, off-road, and performance aftermarket. This role provides enterprise-level oversight of brand, digital, content, PR, field marketing, events, and athlete and influencer programs, while serving as a visible brand ambassador at industry events, dealer engagements, and key activations. Working cross-functionally with Sales, Product, Operations, and Creative teams, the Senior Director ensures consistent brand standards, compelling storytelling, and disciplined execution across all channels and markets.

As a people-first, results-driven leader, the Senior Director of Marketing builds and develops a high-performing team, owns the integrated marketing calendar and budget, and drives measurable impact through data-driven decision-making and strong financial accountability. This role blends strategic vision with hands-on leadership, overseeing major launches, events, partnerships, and vendor relationships while maximizing ROI and market relevance. Ideal candidates bring a passion for enthusiast-driven brands, comfort operating in office, production, and field environments, and the ability to inspire teams and partners while delivering meaningful business results for Fox Factory.

Position Responsibilities:

  • Provide strategic leadership and enterprise-level oversight across all marketing disciplines, including brand, digital, content, PR, field marketing, events, and athlete and influencer programs, ensuring alignment with growth objectives and brand standards. Relevance: Executive ownership, multi-discipline scope, brand governance
  • Lead and develop a high-performing marketing organization, directly managing senior marketing leaders and partnering closely with Creative Services, Promotions, and cross-functional teams to deliver integrated execution. Relevance: People leadership, org design, cross-functional influence
  • Own the integrated marketing calendar and operating rhythm, driving disciplined planning, prioritization, and execution across campaigns, product launches, events, activations, and dealer initiatives. Relevance: Operational leadership, prioritization, execution discipline
  • Serve as a senior brand ambassador, representing the company at industry events, trade shows, dealer engagements, and media opportunities to strengthen brand credibility, visibility, and leadership in the automotive and off-road aftermarket space. Relevance: Executive presence, external leadership, brand stewardship
  • Establish and oversee strategic influencer, athlete, media, and industry partnerships, including program strategy, contract negotiation, performance evaluation, and alignment to brand and commercial objectives. Relevance: Strategic partnerships, commercial alignment, contract authority
  • Oversee the creation and execution of compelling, performance-driven content across all channels, including PR, editorial, digital, social, product storytelling, and sales enablement. Relevance: Multi-channel ownership, message control, revenue enablement
  • Drive field and event marketing effectiveness, maximizing brand presence, engagement, and revenue impact at shows, activations, and dealer events through consistent execution and measurement

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Company

Fox Factory

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