Senior Brand Manager, US Oncology

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Brief team/department description:

Azurity is seeking a strategic and collaborative marketing professional to join our US Oncology Business Unit. The individual in this role will bring inline and/or launch experience in the pharma/biotech industry. This is an exceptional opportunity for a talented individual to join a great team at an exciting time of company growth.

Principle Responsibilities:

• Serve as Brand Lead for oncology in-line assets
• Serve as the cross-functional lead and collaborate with Commercial Analytics, Market Access Strategic Accounts, Medical Affairs' and Sales teams to develop and implement strategic and tactical planning for key stakeholders in the Landscape.
• Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
• Garner insights to develop and drive brand and portfolio strategies.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise
• Meticulous planning and execution through coordination of cross-functional teams to ensure smooth and timely launch.
• Oversee inbound and outbound advertising and promotional activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal creative graphic artist.
• Participate in the creation, development and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth.
• Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI in order to optimize execution of plan.
• Leverage customer insights to identify new and innovative programs and vehicles to meet the evolving needs of key oncology stakeholders.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
• Manage the development, production, and timely execution of promotional campaigns and key customer tactical plans that optimize brand awareness and performance relative to established brand goals. Manage in collaboration with inbound and outbound advertising partners to drive the development of promotional activities including print, electronic media, direct mail, and collateral materials to support the field; ensure compliance with legal, regulatory and company guidelines.
• Support New-Product Planning and Business Development Teams in the transition of assets to the Commercial Team.
• Manage monthly tactical budget and budget reconciliation process.

Qualifications and Education Requirements

• Bachelor's Degree.
• Minimum of 7 years of pharmaceutical industry marketing experience and a strong knowledge of marketing principles, including principles of brand management, professional promotion, patient education and pharmaceutical sales process.
• Oncology experience preferred.
• Demonstrated analytical and problem-solving skills.
• Experience in developing, implementing, and monitoring brand plans, budgets and management of external agencies.
• Experience with project management and timeline