Digital Marketing Manager

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary: 

As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations. 

In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more! 

This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy. 

Job Responsibilities and Duties:

Media Planning & Execution 

• Collaborate and build full-funnel media plans with our media partners 
• Oversee end-to-end execution including briefs, assets, tagging, and any other requirements 

• Manage daily performance optimization to hit annual targets 

AOR and Vendor Management 

• Day-to-day point of contact  

• Lead weekly vendor calls to discuss performance and develop action plans based on learnings 

• Hold partners accountable for performance and deliverables while managing needs and requirements 

Finance & Budgeting 

• Work with finance partners for budgeting, forecasting, and in-campaign spend tracking 

• Responsible for accruals and invoicing process 

Technology 

• Act as the primary POC with our vendors and Martech team to advance solutions and capabilities 

• Manage ad hoc technical resolutions 

Analytics and Reporting 

• Work with internal/external partners to build and maintain reporting 

• Regularly monitor and analyze performance to make recommendations that meet goals and KPIs 

• Deliver weekly/monthly/quarterly performance reports to key stakeholders 

Innovation 

• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation 

• Stay up to date on digital marketing trends, best practices, and technologies  

• Build strong relationships with internal teams including Lifecycle, Brand, Organic Social, Martech, Design/Creative, Insights, and Finance 

Knowledge, Skills, Abilities 

Required:

• 3+ years of hands-on performance media experience 

• 3+ years of relevant analytical experience  

• 3+ years of managing an agency or team 

• Solid understanding of social and programmatic ad platforms including back-end tracking 

• Experience budget, accruing, and reconciling invoices 

Preferred:

• Experience conducting tests including incrementality, A/B, multi-variant, etc. 

• Experience with an MMM, lift studies, foot traffic measurement solutions 

• High-proficiency with Microsoft Excel specifically for building reports and some data trend analysis views 

• Strong analytical and problem-solving skills 

• Excellent written and verbal communication skills for all levels of an organization 

• Ability to work independently and as part of a team 

• Detail-oriented and highly organized 

• Effectively manage time across competing priorities to meet deadlines and deliver high-quality results 

• Experience with an MMP, GA4