Senior Director, National Sales

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

 SUMMARY: 

GeneDx is seeking a high-performing, strategically minded Senior Director, National Sales to lead our General Pediatrics Sales Team nationwide. This senior leadership role is ideal for a seasoned sales executive with deep experience in healthcare sales and leadership, within the clinical genomics, diagnostics and/or pediatric primary care setting—someone who excels in consultative selling, strategic planning, market development, and coaching high-performing, geographically dispersed teams. 

As the National Director, you will be responsible for setting and executing the national sales strategy for the General Pediatrics team, driving revenue growth, and ensuring broad adoption of GeneDx’s advanced genetic testing solutions in pediatric care. You’ll lead and mentor a team of Regional Sales Directors and collaborate closely with the Vice President of Sales and other senior leaders to deliver results, expand market presence, and position GeneDx as the trusted leader in pediatric genomics. 

 RESPONSIBILITIES: 

National Sales Strategy & Growth: Collaborate with the General Pediatrics Growth Lead and cross functional partners to develop and execute a comprehensive sales strategy for the General Pediatrics segment that aligns with GeneDx’s overall commercial objectives. Drive year-over-year growth, market share expansion, and consistent goal attainment across all regions. 

Leadership & Team Development: Lead, mentor, and inspire a team of Regional Sales Directors (RSDs) and indirectly oversee Regional Account Executives (RAEs). Build a high-performance culture through recruiting, training, coaching, and ongoing professional development. 

Market Development: Identify and pursue new business opportunities, strategic partnerships, and market expansion initiatives that position GeneDx as the preferred partner for pediatric genetic testing. 

Field Engagement & Coaching: Maintain strong visibility in the field, traveling regularly to work alongside RSDs and RAEs. Provide strategic guidance, assess market challenges, and support key customer relationships. 

Performance Management: Set clear performance expectations, monitor national sales metrics, and hold leaders accountable for results. Implement performance improvement plans where necessary. 

Cross-Functional Collaboration: Partner closely with internal teams—including Marketing, Medical Affairs, Market Access, Client Experience, and Product—to align messaging, resources, and priorities for maximum impact. 

Operational Excellence: Manage the national General Pediatrics sales budget, ensuring optimal allocation of resources. Leverage analytics to inform strategic decisions and measure ROI. 

Market Expertise: Maintain deep knowledge of GeneDx’s products, the pediatric genomics landscape, payer policies, and competitive positioning. Serve as a thought leader internally and externally on the role of genomics in pediatric care. 

Cultural Leadership: Model GeneDx’s core cultural principles—embrace change, communicate openly and empathetically, act with integrity, be bold and brave, and drive forward with purpose. 

Innovation & Agility: Encourage innovation within the team, adapt to market shifts, and maintain a growth mindset. 

 

People Manager 

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