Manager, Marketing Research & Research

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Manager of Marketing Analytics & Research for Solid Tumors will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of AbbVie’s solid tumor asset, Emrelis. This role will be responsible for driving advanced analytic initiatives to enable core and emerging capabilities across Data and Analytics, Marketing and Sales Operations, Customer Experiences, Digital Transformation, Executive Reporting, and Forecasting.  This role will lead sales and marketing analytics across all Emrelis existing and pipeline indications enabling brand teams navigate an increasingly dynamic and challenging business environment. Provides both technical and strategic thought leadership in the areas of analytics, marketing, and data sciences in developing and delivering the analytic strategy and operational support for strategic capabilities and transformational initiatives.  This role will also engage with external data and service providers (including IQVIA, ZS, and others). The individual will also derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across Brand teams and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. The focus of this role will be 70% analytics and 30% primary market research.

KEY RESPONSIBILITIES:

• Act as intelligence partner across Emrelis franchise (e.g., Marketing, Leadership Team, Market Access, AbbVie Patient Services, Forecasting, Competitiv