Product Marketing Lead

Company Overview

Closinglock is modernizing the real estate world’s way of transferring information and funds to eliminate wire fraud and provide a secure, easy-to-use platform for title companies, law firms, and other financial services to protect themselves and their clients from wire fraud. We act in the long-term best interests of our customers by understanding their needs and challenges. When our customers win, we win. To date, we have protected over $250B+ in funds related to residential property transactions. Closinglock’s platform has been used by clients in all 50 states and across 42 countries.

Closinglock is headquartered in Austin, TX, with an office in downtown Austin. Today, the company has grown to 100+ employees across product & engineering, sales, partnerships, customer success, marketing, and finance.

Mission: Simplify the real estate closing experience for all parties

Vision: Provide a secure and efficient transfer of data and funds

The inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer’s largest investment in their life.

We are rapidly expanding our team and are seeking exceptional talent. Our current team is comprised of top performers across the board, and we will continue to hire in this manner. We firmly believe that top performers want to work with other top performers. We have a lot of fun at work because we trust each other and respect each other's talents, abilities, and experiences. We are hyper-focused on a shared vision, and our company's strength is based on the unparalleled quality of our team. There is no limit to what we can accomplish together!

Check out our website to learn more about our company.

We’re looking for a Product Marketing Lead to help drive product, commercialization and go-to-market (GTM) strategy for our product line. The ideal candidate is a decisive leader who leverages both data and creative problem-solving to identify and lead strategic product initiatives, revenue growth opportunities, and commercialization strategies. We’re looking for someone who thrives on crafting compelling narratives that highlight our product value propositions and bringing new products to market. 

You will partner with our Product Management, Marketing, Finance, Sales and Analytics teams to lead product commercialization strategy and GTM strategy, while influencing product roadmaps for a highly visible portfolio.

What you’ll do:

• Partner with key stakeholders to develop and refine core customer portfolio vision, strategy, sizing, and plans
• Identify, model and help to prioritize new product initiatives for both new and existing market segments
• Take the lead on developing commercialization strategies for new product launches, including pricing, packaging, distribution models, as well recommend structural price changes for existing offerings 
• Conduct market and competitive analyses across key verticals to inform product strategy and positioning
• Serve as a subject matter expert on our buyer personas, segmentation, industry trends and the messaging hooks that drive pipeline and revenue growth
• Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams
• Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation

 
What you’ll bring:

• 10+ years of professional experience including at least 5 years in B2B Product Marketing, Product Strategy, or Management Consulting
• Bachelor’s degree or equivalent experience
• The ability to thrive in a fast-paced and ever-changing environment is a must
• Proven experience identifying and driving strategic product initiatives 
• Experience partnering closely with Product in discovery, building packaging, and  driving adoption and retention.
• Proven experience bringing products to market with cross-functional teams (Product, Design, Analytics, Sales, Success, Customer Care etc), includin