Senior Manager, Trade Fund Management

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure  and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. 

 

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

About the Role

The Sr. Manager of Trade Fund Management will spearhead the creation of the trade fund management function at Mammoth Brands.  This role will serve as the enterprise owner of Mammoth Brands’ Retail trade investment strategy, overseeing one of the company’s largest and most impactful levers of profitable growth. This role is responsible for setting trade spend governance, leading data-driven planning and allocation decisions, and ensuring trade investments are deployed with financial rigor across all retail channels. Partnering closely with Sales, Finance, Growth, and Supply Chain, the Sr. Manager will translate analytics into actionable insights, optimize trade ROI, and help shape Mammoth Brands’ long-term revenue and margin trajectory. This is a highly visible leadership role for a strategic, analytically driven operator who thrives at the intersection of commercial strategy, finance, and execution.

 

About the Team

The Sr. Manager of Trade Fund Management would report to the Chief Retail Officer, and play a leadership role across multiple multi-functional teams.

 

Core Responsibilities

• Strategic Planning and Budgeting
• Define Mammoth Brands trade fund strategy, ensuring alignment with revenue growth, margin, and brand objectives.  Serves as Mammoth Brands enterprise owner of trade spend governance, policies, and controls.
• Partners with all retail channels to track trade spend, identify opportunities to optimize, and predict impact to annual profitability based on current plans.  Work ensures that trade spend is properly reflected in P&L, forecasting, and reporting.  
• Acts as a thought leader, develop innovative approaches to leverage trade spend to meet Mammoth Brands financial and growth objectives.
• Works with retail sales leadership to scenario plan long term revenue mix based on evolving customer and market trends, translating insights into implications for trade budgets and multi-year financial planning.
  
  
• Systems and Processes
• Serves as owner of Mammoth Brands Trade Promotion Management system (currently Vividly).  Partners with Finance and Retail team to develop team processes to plan trade spend, and interfaces with Vividly leadership to advocate for new Vividly capabilities to increase trade spend effectiveness. Ensure TPM is adopted across all functions, and partners with IT, Accounting, etc.  when necessary to roll out enhancements to the system.
• Partners with Accounting/IT to drive deductions end to end workflow.
• Leads process development with finance and retail sales team to create quarterly and annual Budget processes to assess trade spend effectiveness, plan strategy to increase ROI of trade  spend by retailer, and accurately forecast overall trade spend to increase profit forecast accuracy.  Comes with recommendations to allocate trade spend most effectively to meet profit targets, and leads plan to identify and grow revenue based on allocations.
• Owns developing a trade spend “upside” process, enabling rapid deployment of incremental trade funds to capture opportunistic retail growth.
  
  
• Promotion Strategy and Planning: 
• Evaluate promotion spend that is