Director, Product Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Effectv is searching for a highly motivated and strategic thinker who can lead our Product Marketing team. Reporting to the VP of Sales Development, this individual will be responsible for leading a team of talented Product Marketers that develop the value proposition of our industry leading advertising products (including solutions such as streaming, TV, addressable, attribution, etc.), level-up our organization’s product knowledge, and support product strategies to drive revenue.

As the Director of Product Marketing, they will be a key partner to Effectv’s Product Management, Sales, Sales Development, Learning & Performance teams, plus many others. For Effectv’s new and existing advertising products, the Director will focus on successful value proposition development, educating our field teams, owning a feedback loop, and promoting adoption to support revenue growth across all lines of business (e.g. market retail, agencies, addressable, programmatic, etc.) and industries (e.g. retail, automotive, political, media & entertainment, etc.)

This role needs to be a coach and player that sits at a critical intersection of our HQ teams and field teams, and will need to establish high-level strategies while balancing executional needs of the frontline team members. Our Director of Product Marketing will join an organization that operates with high standards for team culture, talent development, collaboration, and overall performance excellence.

Job Description

Core Responsibilities

• Leads the creation of the value proposition for our multiscreen advertising products, translates how the products work, and how the products complement each other within our advertising ecosystem
• Partners with Product Management and Product Commercialization for the launch, evolution, and deprecation of advertising product strategies
• Partners with Learning & Performance to develop, host, launch, and measure educational content/sessions to grow product knowledge among our frontline Sales and Sales Development teams
• Creates and manages collateral and resources for our advertising products and competitive intelligence
• Prioritizes the collection, interpretation, and distribution of product feedback from Sales, Sales Development, and advertising clients and shares/makes recommendations to leadership from Product Management, Product Commercialization, and other stakeholder teams
• Maintains an expertise in Effectv’s advanced advertising solutions such as addressable, programmatic, attribution, data enablement, etc. as well as industry ad tech and trends through constant curiosity and learning
• Identifies, assesses, interprets, and shares insights around competitive advertising strategies and products in the marketplace
• Partners closely with Sales Marketing to ensure accuracy of product positioning is represented in our go-to-market narratives, along with other internal stakeholders (such as Communications, Brand, Demand Gen) as needed to supply updates and ensure accuracy of product positioning in various forums (e.g. blogs, website)
• Collaborate and communicate with various business units such as Comcast Advertising, Freewheel, Xumo, Ampersand, and more as we deploy and educate around new products
• Mentors, develops, and directs Product Marketing people leaders and individual contributors
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools