Director, Marketing Analytics & Insights

Company Description

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
 

Job Description

Opportunity at a Glance
The Director, Marketing Analytics & Insights leads a high impact analytics organization that partners with Marketing Centers of Excellence (COE's) and business segments to deliver decision ready insights that drive growth, efficiency, and ROI across Covista brands.  

This role is responsible for enabling and operationalizing the marketing insights agenda by translating strategy into scalable analytics, measurement frameworks, and insight delivery. The Director supports both centralized marketing teams—such as Brand, Media, and Web/Digital Experience—and institution level leaders, ensuring analytics inform decisions from enterprise strategy through segment level execution. 

A core focus of this role is supporting advertising effectiveness and upper funnel measurement, particularly for brand and web driven demand creation, in a rapidly evolving environment shaped by AI driven discovery, Answer Engine Optimization (AEO), and declining traditional signals. The Director helps marketing and business leaders evaluate performance, understand true drivers of impact, and make informed investment decisions despite increasing attribution complexity. 

Responsibilities

• Marketing COE & Business Segment Enablement 

  • Lead an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership 

  • Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes 

  • Enable upper funnel teams to understand how brand, content, web experience, and advertising contribute to downstream enrollment and revenue performance 

  • Embed analytics into planning, execution, and optimization workflows across centralized and segment specific teams 

• Cross Brand Insight Enablement 

  • Partner with marketing leadership to enable a cohesive, cross brand insights approach that serves both enterprise level and segment specific decision-making 

  • Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity 

  • Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization 

• Advertising Effectiveness & Upper Funnel Measurement 

  • Support analytics and insight development for marketing effectiveness across the upper funnel, including brand, awareness, consideration, and demand creation efforts 

  • Develop and evolve frameworks that d