Associate Director Demand Generation

We're a predictive people analytics company making the voice of 700,000+ employees feel heard and valued with our AI-enabled engagement bot for HR – Amber. We've 100+ customers like Samsung, Genpact, GE, and Makemytrip with employees in 60+ countries and a strong presence in the APAC market.

After closing our Series A round of $12Mn with Jungle Ventures and Tiger Global, our goal is to grow 100% YoY to make Amber a friend at work for more than a million employees on this planet. Guided by our 6 core values, we’re a 160-player strong team of young, ambitious, and relentless individuals breaking all rules and helping HR across the world rewrite the rules of employee engagement.

You will thrive in an environment which will require both your left-brain & the right-brain as you strategize on revenue growth with Sales and ensure a delightful brand, customer & product experience across the journey of a customer.

No. of positions: 1

What will you be doing?

• Pipeline: Take end-to-end ownership of driving demand generation, with responsibility for meeting pipeline targets across all products and geographies, including new market entry.
• Collaboration: Serve as the primary liaison between the marketing team and sales, SDR, and RevOps, ensuring seamless coordination and alignment to drive revenue growth.
• Execution: Thrive in a fast-paced environment where ambiguity is the norm, and use your creativity and strategic thinking skills to overcome GTM challenges with minimal oversight.
• Campaigns: Leverage your deep expertise in demand generation, digital marketing, and account-based marketing to design and execute high-impact campaigns that generate high-quality leads and maximize ROI.
• Leadership: Build and manage a high-performing team of demand generation professionals, fostering a culture of collaboration, continuous learning, and innovation to achieve business goals.

Who will you work with?

Tanmaya, Nishchal, Tahseen, Bhavan, Shricha, and of course the rest of the jovial inFeedo team.

Mentors: Vinod Muthukrishnan, Harj Taggar, Michael Seibel

Requirements

Is this you?

1. As a SaaS growth expert, you possess an unyielding drive and capability to both create & generate demand.
2. You have honed your skills for 5+ years while working on a B2B SaaS growth team.
3. The term "growth" is not just a trendy buzzword for you, but rather a systematic process that you have methodically deconstructed.
4. You possess the expertise to stimulate organic demand and are highly knowledgeable in both performance and SEO channels.
5. You have the know-how to create a program that generates high-intent qualified opportunities, not just leads.
6. When faced with a task you are unfamiliar with, you take the initiative to figure it out.
7. You are also an avid tester, never shying away from data-led experimentation.
8. You speak numbers fluently.

Brownie Points

1. Founder Experience
2. Alignment with our core values

What happens after you apply?

1. Step 1: Within 7 days of your application - which is wholesome, original & expressive - our People Team will reach out to you for a quick chat.
2. Step 2: Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.
3. Step 3: If all goes well, we’ll schedule a call with your future manager to deep dive into the role with you and for you to show off your skills through a small task.
4. Step 4: After a quick interaction with the People Team, If our vibes match, a tête-à-tête with the inFeedo's leadership team follows
5. If we mutually enjoy the 4 steps, we onboard you with a big smile :)

Our expectations before you click “Apply Now”

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