Senior Expert Customer Analytics (m/w/d) (Düsseldorf, DE, 40468 )

<p><b>The future looks like you </b></p> <p>  </p> <p>With over 1,300 stores in 17 European countries and more than 27,000 employees, C&amp;A is one of Europe’s leading fashion retailers. At C&amp;A we are driven by our values. We are united by our passion for fashion and consumers. We believe that affordable and high-quality fashion is not contradictory to caring for people &amp; the planet. We see ourselves as an always-on learning community, always forward thinking and acting to develop our business and innovate the industry. Only when we work together as a team we can face challenges and find innovative solutions.  This is your chance to join the C&amp;A team as Senior Expert - Customer Analytics! </p> <p> </p> <p><b><span><span>The Role</span></span></b></p> <ul> <li> <p><span><span><span>Generate actionable insights through analysis of customer and loyalty data via appropriate statistical methods to support data-driven decision-making</span></span></span></p> </li> <li> <p><span><span><span>Steer and monitor the commercial performance of the loyalty program through business case development of new propositions &amp; implementation of appropriate measurement techniques</span></span></span></p> </li> <li> <p><span><span><span>Develop, maintain &amp; enhance loyalty program target projections &amp; budget forecasts to drive effective program management</span></span></span></p> </li> <li> <p><span><span><span>Define the omni-channel customer value strategy, driving long term customer retention and incremental customer lifetime value</span></span></span></p> </li> <li> <p><span><span><span>Build and drive implementation of customer segmentation frameworks and models to deploy targeted loyalty &amp; CRM initiatives</span></span></span></p> </li> <li> <p><span><span><span>Define &amp; prototype self-serve customer analytics tools to support data-driven decision making</span></span></span></p> </li> </ul> <p><b><span><span>Useful Experience</span></span></b></p> <ul> <li> <p><span><span><span>You may have experience in a mix of the following areas:</span></span></span></p> </li> <li> <p><span><span><span>Extensive knowledge of loyalty programs, CRM &amp; omnichannel customer engagement</span></span></span></p> </li> <li> <p><span><span><span>Extensive experience in Customer Analytics, CRM strategy &amp; value management</span></span></span></p> </li> <li> <p><span><span><span>Experience with CRM campaign analytics &amp; experiment design/measurement</span></span></span></p> </li> <li> <p><span><span><span>Experiences in deployment of customer segmentation and modelling to drive customer personalization</span></span></span></p> </li> <li> <p><span><span><span>Experience in an omni-channel retail environment preferred</span></span></span></p> </li> <li> <p><span><span><span>Strong analytical and conceptual skillset to identify connections from complex datasets</span></span></span></p> </li> <li> <p><span><span><span>Profound understanding of incremental effects and experience with development of frameworks to measure incrementality</span></span></span></p> </li> <li> <p><span><span><span>Advanced SQL and Excel, and ideally knowledge in statistical software and programming language (e. g. R and Python)</span></span></span></p> </li> </ul> <p> </p> <p><b>What we offer </b></p> <ul> <li> <p>Countless learning and development opportunities via our C&amp;A academy </p> </li> <li> <p>Access to Partner Discount Scheme </p> </li> <li> <p>Employee Discounts</p> </li> <li> <p>An exciting job in an international and inspirational working environment </p> </li> <li> <p>A positive working atmosphere and a talented team with an open feedback culture </p> </li> </ul>