Field Education Manager CSP, CRM

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a Commercial leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

The Field Education Manager is responsible for managing and developing all product training and sales training strategies associated with the Conduction System Pacing portfolio including content development, new hire training, new product launches and national ongoing education. This individual will work closely with members of the CRM team (Sales, Marketing, and Medical Affairs, etc.) and cross functionally throughout the organization to develop and implement revenue generating initiatives in support of strategic objectives and business needs based on customer and field feedback. This position will represent the division as the expert in conduction system pacing in customer-facing interactions, education initiatives, and technical support. The design, development, and marketing strategies of CSP solutions are directly impacted from feedback and ideas generated from individuals in these roles.

ROLES & RESPONSIBILITIES

• Participate and lead strategic projects designed to meet the needs of the field sales team. These projects include continuous collaboration with all relevant support departments: Marketing, Clinical, Regulatory, IT, Sales Operations, Commercial Services, etc., and include but are not limited to new product launches, new marketing directives, new indication launches, new positioning directives, etc.
• Manage, design, and deliver sales training curriculum for all new hires for the division with a focus on increasing understanding of product knowledge, selling skills (Consultative Selling) and market dynamics.
• Develop and design continuing sales education, competitive marketing insights, and marketing campaign material to cover with the entire diagnostic division. Deliver this material across the country and internationally.
• Lead, develop, and implement effective training programs to ensure both new and existing field team members are properly trained on clinical data, promotional messaging, marketing, business acumen, selling skills and account management.
• Serves as the SME in cross-divisional collaboration, interpreting field and internal needs and solutions seamlessly to give customer feedback and field needs to counterparts.
• Partner with the commercial team and all key business functions (Sales, Marketing, Market Access, Clinical, Medical, HR, Legal, Regulatory, Compliance etc.) to ensure cross-functional input is integrated into training program content and delivery.
• Provide ongoing education at the national level as obstacles arise and initiatives are rolled out to the field. Support regional meetings with regional directors as the SME.
• Work closely with marketing team members to ensure a thorough understanding of products in the marketplace, including competitive strategies and to provide input on tactical implementation of marketing strategies.
• Work closely with engineering team members to ensure a thorough understanding of product functionality, including competitive products, and to provide input design iterations and improvements
• Provide leadership and expertise in all customer education including EP, NPs, PAs, AHPs, surgical technicians and any other customers who interact with CSP solutions
• Align on and support achievement of sales target and growth over prior year, prior quarter etc. for BU with quarterly focus targets designed to generate revenue.
• Provides competitive information of Abbott CSP solutions vs competitive CSP solutions including staying current with publications and competitive updates and supports CRM sales leadership by providing technical selling messages against competition

Provides additional back-up support to CRM Sales Representatives in the following areas:

• Sales support
• Regional training seminars
• Clinical studies/data collection
• Trouble Shooting
• Customer education to all types of customers (AHP, HCP, etc)
• Mentors and provides leadership for less experienced sales reps
• Continuously develops engineer