Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

 

A day in the life:

• The role of an Integrated Content Marketing Strategist involves crafting and executing  cohesive integrated content strategies that align with the client's key performance indicators (KPIs). This strategist spearheads the content strategy process from strategic ideation to production for a variety of content frameworks, including engagement-based blog articles, web copy, sales landing pages, lead magnets, sales enablement, and more. The strategist delivers superior quality content as well as assesses the effectiveness of the completed work in measuring and reporting on performance to the client’s goals. They are a problem solver who can evaluate shifts in the Integrated Content landscape and adapt their strategies accordingly. The Integrated Content Marketing Strategist also seeks opportunities to integrate their efforts across other channels for a unified cross-channel strategy

Responsibilities:

• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes weekly (Asana, Slack, Hourstack, 15Five, etc.)
• Proactively share strategic insights and relevant updates with both internal and client teams
• Keep abreast of industry trends and best practices in Integrated Content, and educate clients on recommended actions and future steps
• Strategically plan and communicate effective Integrated Content strategies tailored to meet client goals, and report on their impact during monthly and quarterly reporting
• Independently manage client accounts with minimal need for senior support, ensuring comprehensive coverage
• Execute at least 90% of Integrated Content deliverables with high accuracy (little to no errors)
• Proactively seek and apply strategic improvements to enhance client outcomes within Integrated Content
• Work collaboratively with internal and client teams to create Integrated Content strategy roadmaps that align with client goals and objectives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

 

Role Requirements:

• Minimum of 1-3 years of experience in an Integrated Content Marketing based role with client facing experience
• Familiarity and proficiency in data analysis and data visualization utilizing tools such as (but not limited to): SEMRush, ChatGPT, GA4, Figma or Unbounce
• Foundational understanding of Integrated Content strategy for engagement based content, lead magnets, sales enablement material, premium content, brand website copy, sales or conversion-focused landing pages, with a focus on aligning with business goals and priorities
• Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables
• A proactive approach to problem-solving in both client-facing and internal situations, showcasing a collaborative and strategic mindset
• Strong presentation skills for effectively communicating insights and recommendations, with the ability to adapt Integrated Content storytelling