Associate Manager, Global Digital & Brand Marketing

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

PURPOSE STATEMENT

The Associate Manager, Global Digital & Brand Marketing supports strengthening Rich's® digital presence through strategic Integrated Digital Marketing Campaigns and Social Media Management. This role focuses on enhancing brand engagement, driving traffic, and boosting conversion rates to amplify global brand awareness and expand reach to influence current and prospective customers. This position supports the delivery of strategies to inspire consistent, targeted, and personalized brand messaging/content across digital channels, optimizing the impact of global digital marketing efforts by orchestrating cohesive tactics that guide customers seamlessly along their journey.

KEY ACCOUNTABILITIES/OUTCOMES

INTEGRATED DIGITAL MARKETING CAMPAIGNS (50%):
•    Supports implementing and communicating integrated digital marketing campaigns, ensuring the campaigns effectively deliver Rich’s® brand story and digital experience
•    Create compelling and engaging branded content with our global markets to activate locally tailored content for various platforms and audiences (email, social media, portals, messaging, and web)
•    Ensure campaign KPIs and tracking methods are in place with the Data Analytics team and global market before the market’s launch 
•    Manage annual global campaign calendar, collaborating with global leads and iterating as needed
•    Oversee accessibility and management of campaign assets in Digital Asset Management Platform
•    Collaborates with global teams on local campaign execution and ensures alignment with strategies
•    Ensure adherence to governance to maintain brand consistency and compliance across all platforms
•    Ensure all communications comply with CAN-SPAM, GDPR, and other legal requirements

MARKETING AUTOMATION ACTIVATION (20%):
•    Ensure adherence to internal governance and best practices for global teams' email marketing and messaging campaigns and programs within Marketo and Yellow.ai
•    Support digital campaign activities, focusing on CRM integration to drive performance
•    Leverage new capabilities within platforms to enhance Rich’s customer experience and drive results
•    Continuously assess and advance Lead Scoring Model and Methodology to prioritize leads
•    Collaborate with global teams and agency partners to create dynamic, branded content solutions, i.e., landing pages, campaign pages or forms, and messages 
•    Partner with IS and Global teams to ensure seamless integration and accurate lead/customer details 

SOCIAL MEDIA GOVERNANCE (20%):
•    Maintain and optimize our global social media management platform
•    Communicate and enforce governance, best practices, and policies to ensure brand consistency and compliance across all markets.
•    Oversee the setup of new channel launches, ensuring strategy aligns with brand objectives, platform best practices, and the target audience.
•    Partner cross-functionally to implement a social listening strategy 
•    Driving insights to actions ensuring high performance and campaign optimization 

GENERAL TEAM SUPPORT (10%):
•    Lead platform and governance onboarding and training for global digital leads 
•    Collaborate with the Data Analytics team to analyze campaign and social media performance 
•    Collaborate on developing platform strategies, backlogs, and roadmaps 
•    Stay updated on emerging trends, providing platform governance/optimization recommendations
•    Stay informed about ethical considerations and best practices in AI usage within digital marketing
•    Support Global DDC team business acumen and strategic capabilities to identify procedural efficiencies, ensuring Rich’s® is well-positioned in a global digital landscape
•    Support Global DDC team initiatives, meeting preparation, and facilitation, as needed.
•    Participate in Agile Product Development Projects to advance Global DDC initiatives, as required. 

KNOWLEDGE/SKILLS/EXPERIENCE

•    Bachelor's degree in marketing, business, or related field; agency experience a plus
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