Lead Director, Enterprise Sports Sponsorships (Partnerships & Activation)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all. We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do.

CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact. As Lead Director, Enterprise Sports Sponsorships (Partnerships & Activation), you will play a central role in shaping how CVS Health engages priority client and stakeholder audiences through partnerships, hospitality, and experiences.

In this role, you will partner closely on strategy development and take the lead in translating that strategy into high-impact, fully integrated programs and experiences. You will architect how partnerships and hospitality come together to create meaningful engagement—ensuring all activations are intentional, differentiated, and drive measurable relationship and business outcomes.

You will also play a key role in shaping executive-level communications and narratives, bringing clarity to complex workstreams and ensuring leadership has a clear understanding of priorities, performance, and impact. You will bring a strong point of view on industry best practices, continuously raising the bar for how CVS Health activates partnerships and engages key audiences, while building and leveraging a strong internal network to extend the value of our partnerships across the enterprise.

This is a remote or hybrid role depending on location and open to candidates based in the US only.

Key Responsibilities:

Partnership Activation & Program Architecture:

• Lead the development of integrated activation plans across partnerships, translating strategy into cohesive, high-impact programs spanning hospitality, events, and brand touchpoints.

Signature Client Engagement Experiences:

• Design and deliver flagship, high-visibility experiences (e.g., marquee events, premium hospitality, or tentpole activations) that create differentiated engagement with priority clients, partners, and stakeholders.

Stakeholder & Client Integration:

• Partner closely with commercial teams, account leaders, and enterprise stakeholders to define priority audiences, engagement strategies, and success criteria. Ensure programs are aligned to business priorities and support relationship development and growth.

Partnership Development & Onboarding:

• Identify, evaluate, and support the negotiation of new partnership opportunities aligned to strategic priorities. Lead onboarding and activation of new partners, ensuring seamless integration into the broader sponsorship portfolio.

Hospitality as a Strategic Lever:

• Lead the planning and execution of hospitality experiences as intentional relationship-building tools—ensuring every interaction is thoughtful, personalized, and outcome-driven.

Brand Experience & Storytelling:

• Develop bold, differentiated experiences that bring the CVS Health brand to life. Ensure activations are premium, memorable, and reinforce our market leadership with external audiences.

Executive Communications & Strategic Narrative Development:

• Develop clear, concise, and compelling executive-level communications that synthesize complex inputs into strategic priorities, program updates, and performance insights.

Measurement & Business Impact:

• Define and track KPIs that link activation efforts to outcomes such as client engagement, influence, and business impact—including select B2B engagement metrics. Continuously optimize programs based on performance insights.

Agency & Partner Leadership:

• Lead agencies and external partners, providing clear strategic direction and ensuring high-quality, experience-led execution.

Operational Excellence & Scaling:

• Build planning processes and ways of working that enable scalable execution while maintaining a high bar for quality and impact.