Sales Development Representative

Job Purpose

About RWS 

 

RWS is a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure organizations are understood. Everywhere. 

 

Our proprietary technology, 45+ AI patents and human experts help organizations bring ideas to market faster, build deeper relationships across borders and cultures, and enter new markets with confidence – growing their business and connecting them to a world of opportunities. 

 

It’s why over 80 of the world’s top 100 brands trust RWS to drive innovation, inform decisions and shape brand experiences. 

 

With 60+ global locations, across five continents, our teams work with businesses across almost all industries. Innovating since 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).  

 

For further information, please visit: RWS   

 

Job Purpose

 

 

The Sales Development Representative (SDR) for the North America Go-to-Market (NASA) team plays a critical role in driving pipeline growth by identifying, qualifying, and engaging strategic enterprise prospects. This role focuses on outbound prospecting and lead generation within large, complex organizations, supporting Business Development Managers across priority verticals.

 

The ideal candidate is curious, consultative, highly organized, and comfortable engaging senior stakeholders at enterprise accounts.

 

This role provides the opportunity to work with some of the world’s most recognized and innovative brands. On the North America Go-to-Market team, you’ll gain exposure to complex enterprise sales cycles, collaborate closely with experienced sales leaders, and develop skills that set you up for long-term career growth. RWS offers a supportive, collaborative culture, clear development and progression opportunities, and a competitive compensation and benefits package — all while giving you the chance to make a real impact in how organizations communicate and succeed worldwide.

Job Overview

Key Responsibilities

 

• Identify and research target accounts and key decision-makers within assigned strategic accounts
• Execute outbound prospecting campaigns via phone, email, LinkedIn, and other channels
• Qualify outbound leads using defined criteria (e.g., BANT)
• Initiate high-quality discovery conversations to uncover business challenges aligned with RWS solutions
• Schedule and hand off qualified meetings to Business Development Managers
• Collaborate closely with Sales, Marketing, and Solutions teams to align targeted approach for outreach
• Maintain accurate and up-to-date activity, lead, and account data in CRM
• Meet or exceed monthly and quarterly KPIs related to sales accepted leads, pipeline contribution, and activity
• Stay current on RWS offerings, industry trends, and competitor landscape
• Support account planning efforts by contributing research, insights, and stakeholder mapping for strategic accounts
• Personalize outreach based on account initiatives, industry trends, and known business challenges
• Participate in continuous joint prospecting sessions, pipeline reviews, and strategy meetings with Business Development Managers
• Maintain strong internal knowledge of RWS solutions across language services, content, and technology offerings

 

Skills & Experience

 

• Bachelor’s degree or equivalent professional experience
• 1–3 years of experience in sales development, inside sales, or a related B2B role
• Experience selling/prospecting into enterprise accounts
• Strong written and verbal communication skills
• Confidence engaging with senior-level stakeholders
• Ability to manage multiple accounts and priorities simultaneously
• Highly organized with strong time-management skills
• Comfortable working in a metrics-driven environment
• Experience with CRM systems (Salesforce preferred) and sales engagement/intelligence tools
• Strong digital literacy and ability to quickly adopt new technologies
• Comfort using AI-powered tools to research accounts, personalize outreach, and improve productivity

 

Preferred Qualifications

 

• East Coast–based candidates
• Experience in language services, content services, SaaS, or professional services
• Familiarity with enterprise buying cycles and multi-stakeholder sales processes
• Experience supporting strategic or named accounts
• Knowledge of