Product Marketing Director- Review Services

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

The Product Marketing Director – Review Services is responsible for owning the go-to-market strategy, launch process, and execution of solution, customer, and thought-leadership content in support of Advarra’s review services business. As an integral part of Advarra’s marketing leadership team, this role is responsible for developing compelling marketing and sales content that brings solutions to life for buyers, moving them along their journey to accelerate sales cycle, increase win rates, and improve customer retention. The right candidate will bring a “full stack” product marketing skill-set that includes generating buyer insights through primary and secondary research, conducting competitive analysis, developing differentiated positioning and messaging, working with executive-level customers to tell success stories, and developing sales collateral. This role will also be responsible for working with internal and external subject matter experts and KOLs to create and produce thought leadership content, including blogs, webinars, abstract submissions, conference presentations, articles, etc. The role will report to the Head of Product Marketing. This position requires strong strategic thinking, exceptional communication (writing and PowerPoint) skills, and proven leadership in B2B product marketing.

Job Duties & Responsibilities

• Partner with commercial and review services leadership to develop and execute the overall product marketing strategy to align with company goals, driving market differentiation and revenue growth
• Work closely with internal and external subject matter experts and KOLs to create and produce thought leadership content, including blogs, webinars, abstract submissions, conference presentations, articles, etc.
• Develop, deliver, and own product/services positioning and messaging that differentiates Advarra’s offerings, demonstrates their value to buyers, and incorporates feedback from buyers
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market and create feedback loops to refine the value proposition and product positioning
• Develop and lead launches for new offerings, enhancements, and partnerships, ensuring alignment across the Product, Sales, and Marketing organizations.
• Conduct competitive landscape analyses and deep-dives on core competitors to build battlecards, head-head selling materials, and differentiated messages. Also, advise services teams on strategies for creating a differentiated solution
• Partner with the rest of marketing on paid, earned, shared and owned strategies
• Collaborate with Sales and Enablement to develop and deliver trainings that ensure the sales team is enabled on the buyers, competitors, messaging, customer stories, and content.
• Establish clear goals and KPIs to measure the success of product marketing initiatives in support of the business and measure the achievement of marketing goals
• Drive awareness and core messaging with internal and external stakeholders and client targets aligning all communications to help build/extend core messaging and brand equity in support of the line of business’s strategic vision
• Create content (e.g., sales enablement tools, case studies, press releases, website copy, blog posts, sales decks, sell sheets, videos, etc.) that clearly articulates how Advarra products and services benefit customers
• Provide editoria