Brand Marketing Manager

About the team

At Zillow, our purpose is to make home a reality for more and more people. Our Brand Marketing team is the voice of that purpose to our customers and partners. We expertly collaborate across the company to develop and execute integrated marketing campaigns, partnerships, and activations. These innovative initiatives breakthrough with our customers and our partners to drive material growth in the business.

About the role

The Brand Marketing Manager will serve as the marketing strategy lead supporting our B2B line of business playing a critical role in leading the development, integration, execution, optimization and reporting of marketing efforts for our partner audience. This integrated marketing position is highly cross-functional and will require you to partner closely with internal channel teams, data science, external agencies, and our Agent Marketing team to ensure that we develop breakthrough campaigns with a high-level of craft and clearly communicate how the work is impacting our business objectives.

Key Responsibilities:

• Marketing Brief Development: Lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs. Write briefs that align with our business objectives and customer insights. Briefs need to be inspiring and actionable for the cross functional team. 

• Brief Response: Build the integrated marketing plan by reviewing proposed tactics from teams, facilitating collaboration across teams to support each others’ tactics, and identifying key highlights or areas of opportunity. Provide and gather feedback from teams within and outside marketing to ensure all viewpoints are represented and that our integrated plans are cohesive and impactful. 

• Execution: Lead the day-to-day management of the work. Oversee timelines and ensure all information is gathered from various channels. Conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.

• Measurement: Understand and apply measurement methodologies to assess performance. Analyze data to derive insights and identify optimization opportunities. Communicate findings effectively to drive strategic adjustments and improvements.

• Messaging and Creative: Work with internal and external creative partners to build creative concepts that support the marketing strategy. Manage the review process to ensure all assets are delivering on the goals and objectives of the campaign or initiative.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $109,000.00 - $174,000.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $103,500.00 - $165,300.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 8+ years of related experience with a Bachelor’s degree; or 6+ years and a Master’s degree; or equivalent experience.

• You have a strong track record of driving breakthrough integrated marketing campaigns that achieve business results. 

• You have exceptional collaboration and communication skills, with the ability to work cross-functionally.

• You’re skilled at developing strong relationships with cross-functional partners. 

• You’re great at deriving meaningful insights from data to optimize campaigns to produce impact.

• You can implement processes cross-functionally that enable collaboration and drive work forward.

• You have experience working on a B2B business and understand lead generation and conversion, working with sales enablement teams and other partners. 

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