Senior Director, Fundraising Resource & Planning
American Red CrossAbout the role
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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good!
Job Description:
Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.
When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.
Where Your Career is a Force for Good!
WHAT YOU NEED TO KNOW:
The Senior Director, Fundraising Resource & Planning serves as a strategic leader and integrator across multiple fundraising operations functions. This role translates organizational fundraising priorities into actionable plans, tools, and insights that empower fundraisers and fundraising leaders nationwide. The Senior Director leads a large cross-functional team spanning Sales Operations, Reporting & Decision Support (REDS), Training & Brand Resources, Internal Communications, and Fundraising & Marketing Resources. This position requires a high level of strategic thinking, cross-team collaboration, project management, talent development, and communication skills to ensure alignment between national leadership and field fundraising teams.
WHERE YOUR CAREER IS A FORCE FOR GOOD(key responsibilities) :
Strategic Leadership & Planning
- Facilitate monthly and quarterly strategic planning meetings with senior leadership, including DFVP Ops Reviews, CEO/COO Reviews, and Innovation sessions.
- Lead the development and execution of annual fundraising strategic priorities, including planning guidance and action plans.
- Manage cross-functional planning timelines, stakeholder engagement, and content development for strategic guidance decks.
- Serve as a key liaison between fundraising leadership and operational teams to ensure alignment and execution of strategic goals.
Sales Operations Oversight
- Guide the Sales Operations Director in aligning CRM strategic roadmap, channel design, and portfolio analysis with leadership priorities.
- Serve as CRM business owner, prioritizing enhancements and building requirements to meet business needs.
- Oversee development of sales tools including fundraiser playbooks, portfolio optimization guidance, and training/communication materials.
- Lead annual planning processes, including stakeholder coordination and strategic priority development.
- Partner with senior leaders to refine and communicate performance metrics and KPIs for fundraising roles.
Reporting & Decision Support
- Deliver reporting and data insights to senior leaders and fundraising teams, including performance metrics, pipeline reviews, forecasts, and program analysis.
- Oversee enterprise forecasting, Power BI reporting, and ad hoc analysis to support strategic decision-making.
- Collaborate with IT and Finance to build data models and forecasting tools.
- Lead monthly planning and coordination for Ops Reviews, ensuring content aligns with leadership expectations.
Training & Brand Resources
- Develop and execute strategic training plans for major donor fundraising, including onboarding, advanced training, cohort programs, and technical training.
- Oversee region-specific brand resources and national training events.
- Lead development of e-learning and just-in-time training resources.
Internal Communications
- Guide development of weekly fundraising briefs, town hall content, donor calls, and recognition programs.
- Collaborate across development to create integrated communications that support fundraiser success.
- Coordinate and execute donor cal
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