Director, US Delivery Operations - Marketplace (NY, 18397)

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Kinesso Marketplace team sits within the US Delivery Operations team; a cross functional team focused on driving efficiency, quality, innovation and enabling teams with how we go to market across addressable and direct digital channels.  The Marketplace division are supply specialists, focusing on brand safety, supply path optimization, and custom inventory management. The Director, Marketplace is responsible for the day-to-day leadership and oversight of the Marketplace team, reporting into and collaborating closely with the VP, Delivery Operations Marketplace lead and helping translate corporate initiatives and business goals into measurable, achievable workstreams. As the leader of a small & nimble department, the Director must be willing to roll up their sleeves and pitch in when necessary, fostering teamwork and leading by example. 

Responsibilities

• Day-to-Day and long-term management of direct reports: balancing workload, goal setting and performance reviews. 

• Act as departmental expert, evangelist, and senior point of escalation.  

• Attend industry events to foster relationships and maintain industry knowledge and expertise. 

• Ensure operational efficiencies and success in deal development process and maintain connectivity to Addressable Activation end to end workflow. 

• Collaborate with Partnership and Investment stakeholders, COE leadership and Marketplace Associate Directors on workstreams pertaining to the following areas of specialization:  

• Brand Safety: Help oversee design and implementation of methodology, vet & compare partners, analyze data across programmatic channels. 

• Supply Path Optimization: Help design & score partner RFIs, vet & compare partners, execute seat-level DSP inventory configurations. 

• Marketplace Deals: respond to account team RFIs, work with publishers to create & troubleshoot deals, design and negotiate Kinesso-wide inventory packages. 

• Research and evaluate DEI supply & platform partners, negotiate rates, design and negotiate Kinesso-wide inventory packages. 

 

Required Skills & Experience

• Advanced knowledge of digital advertising/media, including the components of the programmatic landscape and lead players in each space 

• Proficiency in Microsoft Office suite (Outlook, Word, Excel, Powerpoint) 

• Experience with negotiating & setting up PMPs, from either the buy or sell side 

• Basic understanding of Demand Side Platforms technology and offerings 

 

Desired Skills & Experience

• Basic data manipulation (excel concatenation, vlookups, & pivot tables) 

• Experience running a team, designing workflows, managing career growth and resource allocations, etc.