Associate Director Sports Programs

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves.

To us it is so much more than just a game or concert.  It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex.

We know that our people are our greatest asset as an organization. We aspire to provide our teams with meaningful work, to live our values -Integrity, Success & Caring – day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.


The Associate Director, Sports Programs is responsible for the planning, leadership, and execution of Spurs Sports Academy programming, including camps, clinics, and on-court experiences that serve youth participants, their families, and surrounding communities. This role ensures the consistent delivery of high-quality, impactful programs that promote skill development, coaching education, and community engagement, while upholding the standards and values of Spurs Sports & Entertainment.

Reporting to the AVP of Youth Sports, the Associate Director is responsible for translating and executing the department’s strategic plan through measurable actions that strengthen program quality, operational efficiency, and global reach. This position advances the continued growth and innovation of sports programming both locally and internationally by implementing efficient systems, cultivating strong partnerships, and enhancing overall experience for coaches and participants.
The Associate Director, Sports Programs plays a pivotal role in shaping the future of Spurs Sports Academy by integrating global partnerships, developing scalable program structures, and advancing the professional growth of coaches and staff to cultivate a culture of championship performance on and off the court.

What You’ll Do:

Supervisory Responsibilities
• Provide leadership and direct supervision to the Manager of Camps & Clinics, part-time support staff, and coaching staff through clear expectations, feedback, and professional development aligned with departmental goals.
• Establish clear performance expectations, conduct regular feedback sessions, and oversee professional development plans for all direct reports.
• Guide staff in executing the department’s strategic plan, ensuring operational efficiency, program consistency, and adherence to safety and quality standards.
• Foster a collaborative and accountable team environment that promotes communication, innovation, and continuous improvement while supporting the recruitment, onboarding, and evaluation of staff and coaches to ensure the selection and retention of high-performing team members.
• Develop a leadership pipeline within Spurs Sports Academy by mentoring and preparing staff and coaches to contribute to a culture of excellence and teamwork that reflects the organization’s commitment to building championship teams on and off the court.
Duties/Responsibilities
• Coach Management & Development: Supervise and support a team of 50+ part-time coaches by establishing clear expectations, providing regular feedback, and fostering professional growth. Develop and deliver structured training and evaluation plans to strengthen coaching quality and consistency. Cultivate a culture of collaboration, excellence, and integrity that aligns with organizational values and prepares coaches for future leadership roles.
• Program Execution & Innovation: Lead the design, delivery, and evaluation of youth sports programming, including Summer Camps, Fundamental Camps, Small Group Training, and Private Instruction. Manage the full program lifecycle, from concept development through execution and performance review, ensuring excellence in experience, participation, and measurable outcomes. Pilot and scale innovative programming opportunities that expand engagement with youth and families locally and internationally.
• Revenue, Budget, and Facility Management: Develop and manage annual and per-program budgets, ensuring alignment with financial goals and operational efficiency. Analyze participation data, expenses, and revenue to forecast trends and identify opportunities for sustainable growth. Oversee facility agreements, vendor partnerships, and resource allocation to maximize operational value, sustainability, and participant experience, including expansion into adult and international programming.
• Community Engagement and Collaboration: Strengthen engagement with families, athletes, and community partners to build loyalty and long-term relationships. Collab