Marketing Manager I/II Oncology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Manager, Consumer reports to the Director, Consumer Marketing, Elahere, Franchise E. This person will assist with the creation of non-personal promotional materials and execution of non-personal media strategy and help develop consumer marketing materials. The Marketing Manager will have a critical role developing materials and programs for the brand in partnership with multiple cross-functional stakeholders, serving as the source of brand knowledge and delivery excellence. This individual will be a strategic partner to our digital lab and media partners to establish highly effective materials and communications to patients and their caregivers. As a member of the Elahere Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the sales team, public affairs team and advocacy team is essential in this role.

Key Job Responsibilities

• Develop consumer marketing materials that pull through the brand strategy, including digital and non-personal assets
• Strategic lead for the non-personal and consumer media strategy, helping to identify new opportunities to reach more patients efficiently and effectively
• Partner with medical, legal, and regulatory teams to review and approve promotional materials
• Partner with MABI to gain insights and deep understanding of our patients
• Support and participate in business and marketing plans development 
• Bring innovative opportunities to differentiate brand and educate patients
• Collaborate and communicate with multiple agencies and external vendors to plan for, p