Senior Manager of Digital Experience – Web

Senior Manager of Digital Experience – Web

Cooley is seeking a Senior Manager of Digital Web Experience – Web to join the Marketing and Business Development team.

Position summary:  Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Web supports the strategy, performance, and governance of the firm’s digital properties. This role helps deliver a scalable, data-driven web experience that enhances client engagement and aligns with Marketing & Business Development priorities. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Web Strategy & Ecosystem: Lead the strategic vision and day-to-day operations for the firm’s digital properties, transforming the website into a proactive growth platform and lead-generation engine.
• CMS Business Ownership: Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.
• Resource Management: Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.
• Platform Health & Quality: Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.
• Client Journey Support: Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.
• Digital Metrics & Insights: Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.
• Collaboration: Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm’s narrative and a primary validator for the partner-led sales process.
• Transformation Roadmap: Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm’s "Always Ready" infrastructure.
• Global Governance & Standards: Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.
• People Leader:
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years of directly applicable experience (e.g., web operations, digital operations, or related field)
• Proven experience with CMS/Web technologies, including and DAM
• Strong understanding of SEO, AEO and GEO
• Comfortable and familiar with UX/UI design

Preferred:

• Bachelor’s degree
• Supervisory experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Ability to drive projects to completion and achieve goals
• Strong judgment
• Effective teamwork and collaboration skills across teams and departments·
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Effective presentation skills
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people