Senior Manager, Creative Strategy - Walmart Creative Studio

Position Summary...

Do you love learning what makes people tick? Are you interested in the “why” behind the “what”? Are you meticulous about the details but able to articulate the 10,000 ft view concisely and persuasively? Are you energized by the idea of being part of something new within a well-established organization? If so, you might be ideal for the Senior Manager, Creative Strategy role within the Walmart Creative Studio.

You are an experienced strategist adept at translating data and customer insights into actionable briefs while helping to create, shape and sell effective creative platforms. You enjoy collaborating cross-functionally and aren’t afraid to roll up your sleeves and get in the work at every stage of the creative process.

In this role you will work with across a variety of retail verticals to develop insightful strategies that lead to effective creative campaigns. You will be in a highly collaborative function, partnering closely with internal and partner teams as well as subject matter experts to ensure our creative ideas are informed by, and resonate with, our customers. Key partners include: Walmart Creative Studio Account Management, Project Management, Creative Teams, Walmart Marketing Customer Insights, Media, Retail Marketing and external agency partners.

About Walmart Creative Studio

Walmart Creative Studio is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive creative ideas and design systems that drive business objectives and keep our Fortune #1 brand in culture. We use creativity to win hearts, minds, and wallets.

We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.

We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.

What you'll do...

• Creative brief development for campaigns spanning the entire marketing funnel

• Collaboration with creative teams throughout the creative process from brief, to planning, and into production

• Distillation of main insights from qualitative and quantitative research, and past campaign performance in partnership with the Consumer Insights team

• Develop clear communications plans that align messages, media, and audiences

• Establish collaborative relationships across the Creative Studio and our partners

• Challenge the status quo in the spirit of delivering creative that inspires connection and action

• Be curious. Re-frame existing challenges in a new light that creates whitespace for ideas and activations.

What you'll bring…

• 7+ years of Creative Strategy and Comms Planning experience at an advertising agency or in-house creative agency

• Experience catalyzing the creative process by explaining clear and unexpected customer insights in tight creative briefs

• Experience working with creative teams from briefing, conception and into production, taking ownership of the work at every step of the process

• Experienced researcher and analyst comfortable with a variety of quantitative and qualitative inputs and accomplished at identifying what is most relevant for creatives

• Experienced pitch presenter; can lead both internal and external meetings, with mid- to senior-level partners and colleagues

• Have experience with how to connect our goals and brand objectives