Senior Director of Marketing, Consulting Business

<p>Location: Vancouver, BC&nbsp;&nbsp;&nbsp; |&nbsp;&nbsp;&nbsp; Employment Type: Full-Time&nbsp;&nbsp;&nbsp; |&nbsp;&nbsp;&nbsp; Reports to: CMO</p> <p>Reporting to the CMO, we're looking for a strategic and hands-on Senior Director of Marketing, Consulting Business to lead the brand and thought leadership strategy for Reach3 Insights and Angus Reid Group. In this role, you'll develop and execute high-impact marketing programs that elevate both brands, showcase our expertise, and strengthen credibility with key audiences across industries.<br><br>This role is ONLY open to candidates based in Vancouver, BC with a hybrid working model designed to support connection, focused work, and real life outside of work.<br><br></p> <p><span style="font-size: 14pt;"><strong>About Angus Reid</strong></span></p> <p>Angus Reid is a full-service market research and data services firm with offices across Canada and the United States. For decades, we've been at the forefront of the insights industry — helping organizations make better, faster, and smarter decisions through trusted analysis and proprietary research panels across North America.</p> <p>We conduct studies globally, delivering actionable insights and modern solutions tailored to our clients' toughest challenges.</p> <p>As part of Rival Group — alongside Rival Technologies and Reach3 Insights — we combine deep research expertise with AI-accelerated conversational insights and a collaborative culture where all voices are heard, creativity is welcomed, and great ideas can come from anywhere.<br><br></p> <p><span style="font-size: 14pt;"><strong>What you’ll own</strong></span></p> <p><strong>Strategy &amp; Leadership</strong></p> <ul> <li>Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand’s growth priorities and market positioning.</li> <li>Build and maintain brand equity through consistent, high-quality thought leadership and storytelling.</li> <li>Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights-led content.</li> <li>Manage external agencies, freelancers, and contractors to deliver on key priorities efficiently and at a high standard.</li> <li>Collaborate closely with the broader central marketing team to ensure brand alignment and leverage shared resources where appropriate.<br><br></li> </ul> <p><strong>Content &amp; Thought Leadership</strong></p> <ul> <li>Lead the creation of content that reinforces brand authority — including blogs, ebooks, white papers, POV articles, social posts, and c