Sr. Web Marketing Strategist

Company Description

At Western Digital, we are on a mission to unlock the potential of data so people, companies and organizations everywhere can create what’s next. To fulfill our vision, we are always on the lookout for potential team members who share our passion for solving problems to empower others.

When you join Western Digital, you join a legacy more than 50 years in the making. Across our Western Digital®, SanDisk®, SanDisk® Professional, WD® and WD_BLACK™ brands, we have brought some of the most storied advancements in memory and data storage technology to market—and our best, most innovative work is yet to come.

From energizing gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Here’s how you can help.

Job Description

Department: Digital Growth / E-Commerce

Reporting To: Director, Web Strategy

Sandisk is looking for a Sr. Web Marketing Strategist to oversee the strategy, optimization, and performance of Sandisk.com. This role is critical in delivering a seamless, engaging, and conversion-focused user experience across desktop, mobile, and global digital platforms.

You'll shape how customers experience our website across all devices and regions, working closely with our product marketing, SEO, UX/UI design, development, campaigns, and analytics teams to drive better performance, which we'll measure as organic engagement and guided selling opportunities. 

If you're a data-driven digital strategist with a passion for e-commerce, website optimization, and customer experience, this role is ideal for you.

KEY RESPONSIBILITIES

Content Strategy & Website Optimization:

• Develop and execute a digital experience and content strategy roadmap for Sandisk.com, ensuring an intuitive, high-performing site.
• Lead content strategy efforts, ensuring product pages, landing pages, and topical content align with user needs, SEO best practices, and brand messaging.
• Collaborate with content teams to create, manage, and optimize high-impact digital content that enhances the customer journey.
• Collaborate with e-commerce and merchandising teams to align promotions and new product launches with editorial strategies.

Analytics & Performance Monitoring:

• Utilize Adobe Analytics, Google Search Console or similar tools to monitor user behavior, traffic, and conversion data.
• Identify pain points in the customer journey and provide insights for continuous improvement.
• Develop and present performance reports with actionable insights to stakeholders.

Cross-Functional Collaboration & Project Management:

• Coordinate with web developers, UX/UI designers, and product teams to implement website enhancements.
• Ensure website compliance with accessibility (ADA/WCAG), security, and performance standards.
• Manage website projects, feature rollouts, and global site expansions while adhering to brand and business objectives.

Qualifications

Qualifications & Experience

• 6+ years of experience in digital experience management, content strategy, e-commerce, or website optimization.
• Strong knowledge of SEO, UX/UI best practices, and conversion rate optimization (CRO).
• Hands-on experience with CMS platforms (e.g., Adobe Experience Manager, WordPress, Shopify).
• Proficiency in Google Analytics, Adobe Analytics, Hotjar, or similar web analytics tools.
• Familiarity with A/B testing tools (e.g., Google Optimize, Optimizely, Adobe Target).
• Experience working with developers, designers, and content teams in an agile environment.
• Strong project management skills with experience in JIRA, Asana, or similar tools.
• Understanding of HTML, CSS, and web browser technologies is a must.

Key Competencies & Skills

• Data-driven mindset with strong analytical and problem-solving skills.
• Customer-centric approach to improving digital experiences.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Passion for web technology, e-commerce, and digital innovation.

Why Work for Sandisk?

• Be on a fun, creative, and productive team while you work for a leading global brand in data storage solutions.
• Have the opportunity to shape the digital experience strategy for Sandisk.com.
• Join a collaborative and innovative work