Paid Media Specialist (B2B SaaS)

Company Description

Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence, and indulge in a bit of experimentation. 

With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Paid Media Specialist (B2B SaaS) to help us achieve our ambitious goals of expanding our presence in the global market.

Job Description

We are looking for a data-driven and creative specialist in paid media to further strengthen the Demand Generation Marketing Team in our Dubai office. You’ll be working in a cross-functional team with the aim to deliver further growth for Easygenerator from a marketing perspective. 

As a Paid Media Specialist (SaaS), you will be responsible for: 

• Manage our multilingual campaigns on Google Adwords and Microsoft Bing. 

• Manage our campaigns on LinkedIn and Reddit across multiple markets. You are familiar with different campaign types and optimize different layers of campaigns. 

• Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI.   

• Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies.  

• Reporting & Analysis. Provide clear, actionable insights through regular performance reports. Helping make data-driven recommendations to optimize our campaigns. 

• Collaborate with our content specialists, designer, and product marketing managers to continuously optimize our campaigns and landingpages. 

• Perform ongoing paid keyword discovery, expansion, and optimization.  

• Research and analyze competitor campaigns.   

Qualifications

Our ideal Paid Media Specialist (SaaS) will have: 

• 3+ years of experience in a SEM marketing role.  

• Experience with social media advertising. 

• Bachelor degree or higher in marketing or a quantitative, test-driven field.  

• Experience in running search campaigns in multiple languages.  

• Established track record of analytical ability to interpret data and insights.  

• Experience with attribution modelling. 

• Basic experience in running (A/B) experiments.  

• Strong understanding of the full marketing funnel and driving ROI. 

• Motivated, team-player, hands-on with excellent communication skills.  

• Experience working within a Tech- and Start-up/scale-up environment, preferably with a SaaS product.   

• Excellent command of the English language, both spoken and written.  

• Fluency in German, French, or Italian is an advantage.  

Additional Information

​​​​​What we offer in Dubai: 

• Working in a fun & international environment surrounded by a dedicated team.    

• Being part of a fast-growing scale-up environment where you can make an impact from day one 

• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup  

• Career framework and growth coaching.  

• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly  

• Hybrid working policy. (Ask us about the location-specific policies)  

• Monthly dinners 

Who are Easygenerator: 

Easygenerator does more than providing the award-winning e-learning authoring tool. This is not your average SaaS company. We revolutionized the industry by challenging the status quo and making knowledge sharing easy, like never before. We’re not just building a product; we’re sculpting the future of learning. 

As the inventor of ‘Employee Generated Learning’, Easygenerator is a place to explore possibilities, obliterate boundaries and truly follow your passion. We Challenge, we Own, we Deliver, and We Experiment to constantly improve our product to become the global category leader and aim for hyper-revenue growth each year. 

Easygenerator is a growth company that looks for team members to grow with it. We offer a work environment with a diverse and inclusive culture and an electric atmosphere for professi