Public Relations & Communications Manager, NET-A-PORTER

PUBLIC RELATIONS MANAGER, NET-A-PORTER

NET-A-PORTER delivers incredible fashion for incredible women. As the world’s leading luxury retailer with the most authoritative product edit globally, the site offers the ultimate curation of fashion from the most coveted designer brands, the most exceptional assortment of fine watches and precious jewelry, and more than 200 specialist beauty brands. Its discerning edit places special emphasis on highlighting the creativity and promise of the next generation of fashion talent via the Vanguard, a program for emerging brands. Consideration for environmental and social impact increasingly shapes the product offering, and the launch of the NET SUSTAIN platform, was created to showcase brands that place sustainability at the core of their product.  Uniting content and commerce to deliver an immersive and inspiring customer experience, NET-A-PORTER speaks to a global community and features a dedicated editorial vertical with PORTER, which is renowned for its award-winning content featuring a diverse range of incredible women. 

NET-A-PORTER are now seeking a talented Public Relations Manager to join the NAP PR and Communications team. Some of the essentials for you to know are:

Location: New York

Reporting into: Head of Public Relations & Communications, US

Working Model: Hybrid

Besides a competitive salary, we can offer you:  

• Performance bonus schemes dependent on the type of role you are in 
• 401(k) plan that both you and the company contribute too
• A portal with an array of discounts on things like theme park and cinema tickets
• Our famous staff discount along with exclusive staff sales
• Medical, Dental and Vision insurance
• Commuter benefit and flexible spending
• A chance to be part of a fun and caring team that support each other 

The Role:

In this role you will promote NET-A-PORTER in all campaigns, activities and events to the media, general public and external audiences and to develop and maintain relationships with key journalists and media within the US market.  You will also optimize localization activities for the US region. 

Here is a breakdown of what you’ll be doing:

Brand Building Events

Lead the planning and execution of brand-building events across the US, in collaboration with the Marketing, Client Relations, Personal Shopping and local production partners.

Media Relations

Build and nurture relationships with key media to secure high-impact earned media coverage; elevating the brand through brand stories, product placements, and executive profiling.

Campaign Execution

Develop and execute comprehensive earned media plans to support seasonal campaigns, capsule launches, and priority site categories.

Executive Profiling 

Drive the visibility of NET-A-PORTER and its spokespeople through strategic media opportunities, speaking opportunities, and industry events; develop interview briefings and written content in support of brand positioning.

Content Development: Draft, edit, and distribute key PR materials, including press releases, media directives, and brand narratives, to support US market priorities.

Market & Competitive Insights: Monitor and report on competitor activity, media trends, and industry opportunities to inform strategy and maintain competitive edge.

Cross-Functional Collaboration: Work closely with Marketing, CRM, Editorial, Channel Marketing, Performance Marketing, and Global Comms to optimize the impact of key moments, product launches, campaigns, and events across owned and earned channels.

Additional:

• Engage in department and agency initiatives as needed.
• Possess deep understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging. Able to drive both internal and external communications when needed.
• Work closely across all departments and brands to ensure all relevant information is effectively utilized.

The type of person we are looking for:

• Graduate (or equivalent) with proven experience as a Communications Manager in a luxury fashion environment
• Creative thinki