Production Sales Executive, Comm & Ind Printing

Production Sales Executive, Comm & Ind Printing

 

 

POSITION PROFILE

The Production Sales Executive (PSE) is the key driver of revenue growth within the top 20% of Ricoh Dealers and/or the largest revenue growth opportunity territories/dealers in the region.  Each of these dealers typically have a Regional or National footprint and generates or has the potential to yield $20M+ of Ricoh revenue annually.  The PSE will be viewed as both a strategic advisor responsible for managing the outcomes of Production oriented growth programs and innovative initiatives, while also demonstrating the ability as a Production Solutions subject matter expert to secure wins in large and complex selling opportunities.   This position is results focused and requires a high degree of business aptitude in direct, channel, national account management and integrated solution sales. The portfolio scope of sales includes the total Ricoh Graphic Communications line of business including production hardware, software, consulting and professional services.   

 

Job Duties and Responsibilities

• Establish and execute strategic growth initiatives related to the Graphic Communications portfolio with assigned Dealers. Strategically positions and creates unique value to influence results with dealers, including large ($20M+) current revenue and/or potential opportunity dealer channel partners. 
• Effective influence and impact with large dealer sales organization, and connection with sales forces.  They must be capable of developing complex sales strategies, including software and services solutions to solve customer’s business challenges, with the ability to connect and influence the C-suite of an end-user customer.
• Working collaboratively with the VP/RVP on the dealership, they must build strategic relationships and trust with Dealer ownership and executive management to influence adoption of Ricoh hardware, aftermarket, software, and services in the market. They will lead a joint planning process with dealer leadership in developing detailed strategic business plans. Supporting Ricoh growth and digital transformation objectives while integrating into Dealer’s business goals and capabilities.
• Partners and effectively matrix manages key large, national account dealers.  This involves effective matrix or indirect management of sales resources nationally to ensure field sales execution and plan attainment by market. 
• The PSE collaborates with dealer field teams to craft comprehensive, tailored solutions (including hardware, aftermarket products, software, and services) that address critical workflow issues with their customers to earn the business over competitive manufacturers.
• Effectively partners and collaborates with Dealer Executive Management Team (EMT) to develop compelling business case for moving competitive share to Ricoh.  This requires the ability to develop deep trust with EMT and compelling business case. 
• Exceeds all performance objectives including gross profit growth targets by growing Dealer profitable revenue.
• The assignment includes up to 75% travel for onsite interaction to conduct dealer negotiations, joint business planning, sales meetings and targeted account customer account calls. Working with the dealer sales executives from prospect selection and research to proof of concept and closing. Responsible for executing to the sales plan and supporting the Ricoh dealer business partner’s sales force in all solution selling related activities.  This includes conducting benchmark analysis, demonstrations, ROI business case scenarios, proposals and performing C level presentations.
• PSE is responsible for executing Ricoh’s defined channel management methodology to achieve defined activity and pipeline metrics. This requires the leverage of both the dealer’s sales force and a targeted account selling approach.
• Utilizes CRM system and/or advanced reporting methodologies for all activity and pipeline management.
• Owns and delivers on the monthly/quarterly forecasting process requirements of sales management.
• Reviews leads, lease portfolio, customer base and targeted prospect base with focus to developing action plans to progress each cycle.
• Actively participates in account-planning sessions by providing an update on the activity in the account. Provides input/feedback on the sales strategy and offers insight and assistance in identifying opportunities in the account.
• Manages territory by protecting and increasing a profitable revenue stream within current accounts.  This involves participating in account reviews with each account on a consistent basis. Each account review is a planned event scheduled and delivered in front of the account. Reviews include but are not limited to evaluating current state, customer satisfaction and completeness of strategy implementation along