Assistant Marketing Manager

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Assistant Marketing Manager

Union Depot, St. Paul, MN

Position Status: Full-Time

Position Type: Events/Marketing/Coordination

Work Schedule: Standard workweek (includes evenings and weekends) 40hrs/week

Venue Location: Union Depot, St. Paul, MN

Position Description

The Assistant Marketing Manager, reporting to the Marketing Manager, plays a vital role in bringing the vibrant calendar of community events and marketing initiatives at Union Depot to life. We are seeking someone who thrives in a fast-paced environment where attention to detail, exceptional organizational skills, and creative energy are essential to success. The ideal candidate will be both a meticulous planner, coordinating logistics, tracking metrics, managing inventory, as well as a creative storyteller who can capture the spirit of Union Depot through engaging social media content and marketing campaigns. This role requires a self-motivated team player who is passionate about creating memorable experiences for the community while maintaining the strategic focus needed to execute a comprehensive marketing plan.

Key Responsibilities

Event Coordination:

• Plan, coordinate, and execute public-facing signature and community events, including but not limited to Doggie Depot, Train Days, BOOnion Depot, Holiday Tree Lighting, Bake Sale, CPKC Holiday Train, European Christmas Market, Art Crawl, weekly yoga and monthly blood drives.
• Organize and lead all aspects of internal Union Depot events, managing the process from initial planning through post-event evaluation. This includes developing layouts, timelines and detailed memos, arranging logistics and vendor participation, overseeing day-of event operations, and partnering with internal teams, tenants and stakeholders to ensure event success and seamless execution.
• Develop and implement new events and programming to achieve property goals and enhance community engagement.
• Collaborate and communicate effectively with key stakeholders, vendors, tenants and clients during planning and execution phases.
• Create detailed event recaps and analyze event outcomes and feedback and recommend improvements to enhance future events and guest experiences.
• Partner with Marketing Manager to develop and implement a comprehensive promotional plan for all events.

Content Creation & Digital Management:

• Manage all aspects of the Union Depot social media program, including content strategy, creating original content, publishing, and maintaining Union Depot Facebook and Instagram channels, in alignment with established brand standards and voice.
• Opportunity to develop, launch and grow a new Instagram page dedicated to Union Depot private events, with full responsibility for strategy, creation of original posts and audience growth.
• Maintain a comprehensive content calendar that balances the four pillars of the brand: community events, private events, tenants, and transit.
• Monitor, engage with, and respond to audiences daily to foster community engagement and brand loyalty across all platforms.
• Track, analyze, and report on key social media metrics to achieve growth and engagement goals for each social media channel.
• Manage the property’s digital signage and wayfinding program, ensuring timely updates and alignment with marketing initiatives.
• Maintain Union Depot website and event calendar, regularly posting accurate and current information.
• Create marketing assets for the property, ensuring consistency with brand standards.

General Marketing & Administration:

• Support the Marketing Manager in executing branding efforts and implementing strategic marketing plans aligned with property goals.
• Contribute to the development and execution of all internal and external communication strategies and campaigns to drive property traffic and awareness.
• Plan, track, and report on multiple metrics, including property traffic, event attendance, social media analytics, and website engagement.
• Assist with the creation and distribution of marketing and branded collateral a