Energy Equipment Marketing Communications Senior Advisor

Do you enjoy working with cutting-edge technology?

Would you like to help shape the future of our global energy?

Join our Team!

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Partner with the best

The Energy Equipment is responsible for shaping and activating the brand, communications & marketing engine that drives growth for the Industrial & Energy technology (IET) business’ products and solutions. This role blends product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance IET’s positioning & external profile, and strengthen commercial readiness.

The successful candidate will translate complex IET technologies into compelling value propositions, partner across the Brand Marketing & External Comms (BMEC) team with the Centres of Experience (CoEs) & regional teams to deliver high-impact integrated campaigns, increase external awareness, strengthen positioning of the segment and ensure brand consistency across activity. This leader partners closely with stakeholders within the business as well as across the BMEC CoE & Employee Communications teams to deliver measurable commercial and reputational impact.

The role in summary:

• Strategic external communications and marketing partner to the Energy Equipment business unit within IET, that encompasses gas, LNG, new energies, and power solutions for energy and industrial customers.

• Translates business priorities into integrated communications and marketing strategies for the business unit.

• Collaborates closely with the Centers of Experiences to deliver measurable business and reputational outcomes, providing inputs and strategic advice.

• Focuses on strategy, integration, prioritization, and performance

Strategy

• Partner with IET business unit’s leadership, Strategy, Sales, and Technology to align BMEC strategies aligned to segment growth priorities.

• Provide strategic counsel to Business Unit’s Leadership on best practices, customer and audience led strategies to inform and evolve marketing & comms activities

• Support campaign & activity prioritization, including pipeline target setting, and marketing resource allocation in collaboration with CoE teams

• Product Marketing & Demand Generation

• Translate segment growth priorities into integrated multi-channel campaigns (ABM, nurture, paid media, digital, webinars/events) in collaboration with the CoE

• Lead go-to-market planning for product and solution launches, partnering closely with the CoE teams on strategy, best practice and timing

• Develop clear, differentiated product and solution-level value propositions, messaging frameworks, and competitive narratives across the segment portfolio.

• Build buyer personas and endtoend buyer journeys for IET customers in partnership with product management and technology teams, as well as the Commercial and Technology Marketing CoE.

• Develop campaign briefs and orchestrate delivery with BMEC CoE and regional teams.

• Ensure alignment between campaign messaging, business unit’s priorities, and enterprise narrative.

• Partner with CoE on ongoing testing, optimization, and data-led improvements across campaigns and activities.

Product Marketing & Demand Generation

• Translate segment growth priorities into integrated multi-channel campaigns (ABM, nurture, paid media, digital, webinars/events) in collaboration with the CoE

• Lead go-to-market planning for product and solution launches, partnering closely with the CoE teams on strategy, best practice and timing

• Develop clear, differentiated product and solution-level value propositions, messaging frameworks, and competitive narratives across the segment portfolio.

• Build buyer personas and endtoend buyer journeys for IET