Senior Manager, Field Marketing

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Responsible for shaping and driving field marketing excellence across White Cap’s North American footprint. Oversees a team of Field Marketing Managers and Senior Specialists, fosters a culture of ownership, innovation, and collaboration.  Guides high-performing teams to create and implement localized marketing initiatives that enhance brand visibility, deepen customer engagement, and drive profitable growth. 

Major Tasks, Responsibilities and Key Accountabilities

• Aligns regional marketing initiatives with national priorities and broader company objectives.

• Leads efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing’s impact across channels.

• With a focus on delivering a consistent omni-channel customer experience, partners with senior leadership to build consensus, design and execute pilot programs, and positions field marketing as a strategic amplifier of field and branch sales performance.

• Manage and develop a high-performance team by fostering ownership, accountability, and innovation. Provide strategic oversight and lead the direction for regional marketing initiatives that support regional sales growth, market expansion, and customer retention. Serves as a liaison between field marketing, regional leadership, and other functional teams to ensure consistent execution

• Translate national marketing priorities into regionally tailored strategies, through collaboration with sales leadership, supplier partners, and cross-functional stakeholders and cultivate strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce qualitative and quantitative measurable outcomes.

• Champion the integration of field marketing and field initiatives with White Cap’s omni-channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touchpoints. Collaborate with Digital, Content, and eCommerce teams to amplify and extend regional campaigns across digital platforms. Apply customer data and market insights to personalize and optimize marketing initiatives.

• Oversight of team participation in local trade shows, industry events, Association meetings, and other opportunities to ensure White Cap presence is well-coordinated and optimized for brand impact and return on investment.

• Establish KPI’s, OKR’s and other success metrics to evaluate regional marketing effectiveness and ROI across regions. Use data and field insights to monitor performance and guide strategic decisions.

• Implement process improvements to enhance team performance, streamlined execution, and support scalable growth.

Nature and Scope

• Solutions require analysis and investigation.

• Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience. May recommend/make decisions regarding new programs/initiatives that have significant impact to the business and carry consequences in unsuccessful endeavors.

• Manages a larger team or multiple small teams through direction of subordinate management and/or supervisory staff.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Typically requires overnight travel more than 50% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally, 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

• 7+ years of marketing experience, with at least 5 years in a leadership role

• Preferably experience managing regional teams in a B2B environment; om distribution, construction, or industrial sectors

• Demonstrated success in developing and executing successful marketing strategies that drive business growth.

• Strong financial acumen with experience managing budgets, forecasting ROI,