Associate Director, US HCP and Patient Marketing, aHUS/TMA

The Associate Director, US HCP and Patient Marketing, aHUS/TMA, is a member of the commercial US aHUS Marketing team and of the broader Hematology Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patients engagement.  

Reporting to the Senior Director of US aHUS Marketing, the Associate Director is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans, inclusive of relevant brand strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and Promotional Review Committee (PRC). The individual may also interact with Key professional societies for educational initiatives 

You will be responsible for:  

• Contributing to the creation and implementation of the US aHUS/TMA marketing strategy, messaging, tactics and budget allocation 

• Expanding the aHUS/TMA brand digital footprint with leading-edge thinking, employing a try-test-fail agile methodology. 

• Delivering multi-channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix 

• Leading tactical execution of aHUS/TMA HCP and Patient omni-channel brand and disease assets. 

• Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms. 

• Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content 

• Leading the development of assets for key Professional Societies to support HCP education 

• Developing relevant campaign KPIs, closely monitor performance and be prepared to adjust plans. 

• Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment 

• Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. 

• Being a key partner on omni-channel tactical plan development & execution for HCP and patient communications and c